To create information products that sell doesn’t take perfectionism. There are many different contextual factors of information product creation. No…
Latest Articles By Alan Draper
In today’s world, change is constant in life and business. How you and your sales team manage this flux will…
Landing pages are the bread and butter of online businesses. When used properly, you’re able to cater to different audience…
Instagram has nearly 1 billion active users around the world. Like other social media platforms, Instagram is full of features…
It’s December. For us software people, that means it’s time for three things: Holiday fun Closing Q4 and… Microsoft Excel!…
I'm here to tell ya today - managing people does not have to be complicated...once you recognize and understand 1…
Is one of your 2020 New Year's resolutions to redesign your website? While not the traditional health or wellness goal,…
One of the most overlooked major expenses of a business is high turnover. This comes from employees that are dissatisfied,…
Businesses are constantly in the process of growing. This is particularly true for small businesses, which begin life with a…
Data has turned into one of the most important resources for marketing. With the right information, brands can understand what…
Google responsive search ads (RSAs) have officially replaced the old static expanded search ads as the default format on Google…
Blind trust is no longer enough in the era of GDPR Clouds are those blurred masses of condensed watery vapor…
Motivating your sales team month after month is no easy task. Not all sales incentives are created equal. A gift…
Your business depends on its content to drive organic traffic to your website, generate sales, grow your email list, and…
Inside every small business owner, there are 3 personas, each competing for time as the leader. The three personas are:…
If you’re the owner of a business, you know how important having a website is in today’s tech-driven age to…