Both downloads and user engagement are crucial for successful mobile apps. We often discuss how understanding and responding to customer…
Mobile & Apps
Latest Articles By Ashley Sefferman
As a business concept, we’ve talked about digital transformation for the better part of a decade. But in 2020, digital…
Ashley Sefferman November 19, 2020
Expert Interviews
Surveying your mobile customers is an excellent way to learn more about who they are, what brings them back to…
Ashley Sefferman October 16, 2020
Customer Experience
Converting customers into fans is one of your greatest opportunities for reducing churn, but consumers have no shortage of options…
Ashley Sefferman July 13, 2020
Customer Experience
Consumers are skeptical of digital marketing, and peer recommendations in the form of app store ratings and reviews stand alone…
Ashley Sefferman June 15, 2020
Mobile & Apps
Experts suggest understanding customer emotion and customer sentiment is the key to unlocking customer experience over the next decade. Forrester…
Ashley Sefferman January 27, 2020
Consumer Marketing