Christa Tuttle

Facebook, Twitter, LinkedIn, Instagram—the number of social media networks in the past few years has increased and will continue to…

Between emails, social media, video and online ads, the amount of noise that audiences and your prospects receive is more…

When developed, monitored, and managed effectively, paid search can be an essential part of any successful integrated marketing campaign. Numerous…

Having a well-defined strategy and clear objectives for your business is crucial. The overarching business strategy and objectives impact every…

Dedicating ample time upfront to effectively plan out the components that will comprise your B2B marketing efforts for a given…

The increasing complexities in B2B marketing have pushed successful marketers to closely examine the traits of their prospects. This helps…

Social media has become the norm and B2B organizations should be on social media. Developing a social presence can be…

Measuring the progress and success of marketing initiatives requires tracking and analyzing the right metrics. For content marketing, these are…

One way to make sure marketing provides quality leads to sales is to use a lead scoring method. This process…

Testing emails lets you try out different email features to make sure your campaigns get the best results and provide…

If you haven’t already thought about implementing a public relations (PR) strategy into your integrated marketing plan, now is a…

Events are a tried and true marketing method —and for good reason —79% of US marketers report that they generate…

Content marketing is a tried-and-true mainstay for many marketing teams. It serves as a gateway to introduce potential audiences to…

Developing a go-to-market strategy is critical to the success of your B2B organization. Your go-to-market strategy brings together all the…

“Sometimes the things we can’t change end up changing us.” This unattributed quote feels particularly relevant as we all are…