Static QR Code: A square, two-dimensional barcode that, when scanned with a smart phone’s reader app, directs people to a…
Online Marketing
Latest Articles By Jay Leonard
The subject of “bullying” has been gaining momentum, replacing a nonchalant attitude driven by a nonchalant label. Evidence emerges on…
Jay Leonard March 22, 2011
Business Articles
What a week! I’m writing to you from Austin, Texas where I have spent the past four days at South…
Jay Leonard March 14, 2011
Social Media
Much will be said over the next few days about HubSpot’s $32M Series D round. The pattern of conversations will…
Jay Leonard March 10, 2011
Strategy
A recent #LeadershipChat on Twitter revolved around the topic of The Difficult Follower and how to lead them.…
Jay Leonard February 11, 2011
Strategy
Everybody awaited the release of the original iPhone with great anticipation, and for many, it lived up to its hype…
Jay Leonard February 10, 2011
Mobile & Apps
Business 2 Community (the “Site”) is a website owned by Clickout Media. You are invited to submit articles, post comments,…
Jay Leonard February 7, 2011
Influencer identification and tracking tool Traackr didn’t feature in our social media influencers report so we thought it would be…
Jay Leonard February 3, 2011
Social Media
Thousands of protesters have taken to the streets in Egypt to express their opposition to President Hosni Mubarak’s regime and…
Jay Leonard January 27, 2011
Business Articles
In advertising, every creative project starts with a document known as the "Creative Brief." This is usually prepared by the…
Jay Leonard January 5, 2011
Branding
You’ve finally decided to do it. Your competitors have been kicking your behind online for years and you’re ready to…
Jay Leonard December 10, 2010
Online Marketing
An online community for your event or meeting helps exhibitors, sponsors, speakers and attendees get engaged with an event and…
Jay Leonard October 29, 2010
Social Media
I have been a student of selling and sales management for more than twenty years, and I have used a…
Jay Leonard October 5, 2010
Strategy
Don't want your direct mail to end up in the trash with the rest of the unread mail? These 10…
Jay Leonard July 5, 2010
Consumer Marketing