When promoting your business, you’ve likely experimented with various marketing tactics and strategies to generate the B2B leads you need. If you’ve found success, that’s great, but it can be frustrating if it hasn’t worked out. Your goal is to ensure the overall success of your B2B lead generation campaign. If you believe you know everything about effective marketing and appointment setting, you might want to reconsider. There’s a good chance you’re relying on myths for your marketing efforts. That’s definitely not something you want for your business. So, what are these myths that you should be aware of?
First, some marketers believe that the customers care about your business.Renowned advertising executive and blogger Bob Hoffman has long disproven that. Customers do not care about you at all, they care about themselves. That is why they are your customers in the first place. If you think that all those sales leads nurturing that you are doing will get you the sale, you should reconsider that thinking. Chances are, you have lost the deal.
Second, you use the same message in different mediums. That is one mistake that you should never make. Yes, your message may be clear and concise, but how sure are you that it would be relayed right with different mediums? In the same manner that you do not use transfer a B2B telemarketing script to television, you should also craft your message according to the medium that you will be using. You have to be careful in that regard.
Third, you send the same message to all business prospects. This is one of the biggest no-no’s in the marketing field. Any sensible marketer will tell you that each prospect is different, and that requires a different manner to communicate with them. Some like it informal, while there are those who wish for a more formal approach. Others enjoy the conversation, while some might prefer going straight to the point. The trick here is in PERSONALIZATION. That will get you better results.
Fourth, you sound just too smart in your promotions. Yes, you want to say your entire piece to your sales leads prospects, but you would want to put your efforts on a leash if you notice that your prospect is losing interest in you. Match your wording and approach according to the person you are talking with. In this way, you not only personalize your marketing (which satisfies point number three), you also make your prospects think more on how you can help them (which point number one has mentioned).
Lastly, you think that B2B lead generation is easy. To be honest, it never was. Success can only be had through hard work and constancy of your efforts. This is the secret to generating customers for your business. If you can correct your way of thinking, especially with regards to the above myths, then your B2B lead generation efforts will not go to waste.
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