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B2B Marketing

Check out these B2B marketing tips and best practices for creating successful B2B marketing campaigns to help you increase your brand awareness and lead generation efforts.

Social Media for B2B Marketing – Inane or Invaluable? Hofstede & Culture

"The Mindset Divide" "Perhaps one of the biggest myths in B2B branding is that the nature of the decision process…

Connor Brooke
March 26, 2014
B2B Marketing

10 Hot Tips to Improve Your B2B Telemarketing Results

Put your B2B data lists to better use and rejuvenate your telemarketing department with our 10 hot tips. Let’s be…

Connor Brooke
March 17, 2014
B2B Marketing

6 Examples Of How To Use 3D Printed Marketing In 2014

Being part of the printer industry in the UK, it’s been impossible to miss the advances of 3D printing in…

Alan Draper
March 16, 2014
B2B Marketing

5 Strategies for B2B Marketers During a Recession

Recession is a hard time for businesses and for consumers. B2B businesses rely on a small number of clients compared…

Jay Leonard
March 12, 2014
B2B Marketing

Migrations in The B2B Telemarketing Industry

As Steve Irwin would say, “Crikey!” Birds aren’t the only things that have been migrating lately as call centers are…

Connor Brooke
February 25, 2014
B2B Marketing

How Social Media Can Help In Your Appointment Setting Campaign

This is a question that a lot of business people are probably asking themselves. While there are people still in…

Connor Brooke
February 25, 2014
B2B Marketing

How to Choose a Webinar Platform

Selecting the right webinar platform for your marketing webinar program is essential for success. Start by clearly defining your program…

Connor Brooke
February 20, 2014
B2B Marketing

Social Media and the B2B Sales Courtship

Ah, romance. With Valentine’s Day coming up, this is a good time to talk about sales courtships, which aren’t altogether…

Connor Brooke
February 13, 2014
B2B Marketing

The 8 Pillars of Demand Generation for Modern B2B Marketers

By 2017, CMOs will spend more on IT than CIOs, reports Laura McLellan, VP of Marketing Strategies at Gartner. Changing…

Alan Draper
February 12, 2014
B2B Marketing

New-School B2B Marketing: Communicating to the Individual

Leading business-to-business marketers are moving away from their spray and pray acquisition strategies, opting instead to create more personalized experiences…

Connor Brooke
February 7, 2014
B2B Marketing

Improving Customer Satisfaction by Streamlining Your B2B Credit Note Approval Process

Time is money, so how does that actually apply when you need to automate your Credit Note approval process? Generally,…

James Spillane
January 30, 2014
B2B Marketing

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