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B2B Marketing

Check out these B2B marketing tips and best practices for creating successful B2B marketing campaigns to help you increase your brand awareness and lead generation efforts.

What Makes Your Business So Special?

What makes your business so special? You should be able to answer the question with a single, meaningful sentence. It's…

Connor Brooke
January 27, 2013
B2B Marketing

The Only B2B Content Marketing Battle Map You Need

B2B marketers who map their content moves with the same thoroughness and precision as Stratego players can increase awareness, generate…

Connor Brooke
January 23, 2013
B2B Marketing

The Power of the Freebie in B2B Sales

While it's no surprise that customers enjoy freebies, sales professionals should pay attention: a recent survey by MagicFreebiesUK found that…

Jay Leonard
January 16, 2013
B2B Marketing

3 Reasons Inbound Marketing Works Best for B2B Sales

While scrolling through a collection of statistics assembled to highlight the effectiveness of online marketing and social media, the following…

Jay Leonard
January 11, 2013
B2B Marketing

How To Attract More Customers And Convert Them Into Paying Prospects

Do you want to boost your online sales? Do you want to convert new customers into paying prospects? Do you…

Connor Brooke
January 5, 2013
B2B Marketing

6 Financial Reasons To Move Your ERP System To The Cloud

There are many compelling reasons for a company to shift its ERP system to the cloud. It can free up…

Jay Leonard
January 4, 2013
B2B Marketing

What is a “Sales-Ready” Lead, and Why You Need to Know

A key requirement for a successful B2B demand generation system is a clear understanding of what a sales-ready lead is.…

Jay Leonard
January 4, 2013
B2B Marketing

B2B Social Media Marketing – How Do So Many Brands Get It So Wrong?

The Social Window…. If you ran a business and had a veritable window into people’s souls, especially those who you…

Jay Leonard
December 22, 2012
B2B Marketing

7 Magnificent Reasons to Outsource

What is Outsourcing? Outsourcing can often be referred to as the process of externalising a particular value-adding activity to outside contractors.…

Jay Leonard
December 3, 2012
B2B Marketing

3 Business Areas that Should be the Primary Focus for Your Workforce Analytics

Have you found yourself witnessing the rise and fall of a number of small, medium and even mammoth businesses only…

Alan Draper
November 30, 2012
B2B Marketing

How To Reverse The AIDA Sales Model To Make It Really Work For You

We’ve all heard of AIDA right? As in…. Attention Interest Desire Action It’s one the of the basic fundamental concepts…

Connor Brooke
November 29, 2012
B2B Marketing

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