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Big Data

The rate at which data is growing is increasing every day and in order to make sense of this big data, check out these articles for the latest big data tips.

Why Every Modern Company Should Build a Cognitive Data Product

By now, you’re probably more than aware of the big data explosion that’s occurring throughout the business world. Thanks to…

Connor Brooke
March 3, 2016
Big Data

Impact of Big Data on Integrated Marketing Management Strategy

What’s all the buzz with Big Data? Is it a game changer in the marketing field? It is not a…

Connor Brooke
February 25, 2016
Big Data

Big Data Is Like Teenage Sex

I’m not sure where this quote about big data came from, although an internet search assigns it to Dan Ariely…

Alan Draper
February 17, 2016
Big Data

5 Ways the Internet of Things Impacts Your Daily Life

The Internet of Things (IOT) is a difficult concept for many people to wrap their minds around. Essentially, IOT consists…

Jay Leonard
February 5, 2016
Big Data

Empirically-Based Approach to Understanding the Structure of Data Science

Based on a study of 620+ data professionals, we found that data science skills fall into three broad areas: domain…

Connor Brooke
January 21, 2016
Big Data

Should “Data Scientists” Really Be #1 on CMOs’ Wish Lists?

A recent Forbes.com article revealed that CMOs ranked “data scientists” as the top item on their 2015 holiday wish list.…

Connor Brooke
January 20, 2016
Big Data

Top 10 Skills in Data Science

The practice of data science requires skills that fall into three general areas: business acumen, computer technology/programming and statistics/math. Depending…

James Spillane
January 5, 2016
Big Data

4 Things to Know Before Building Data Science Into Your Organization

“Data scientist” is a popular role these days. Everyone seems to have one — or claims to be one. But…

Connor Brooke
January 1, 2016
Big Data

16 Case Studies of Companies Proving ROI of Big Data

Big Data is a broad term for data sets so large or complex that traditional data processing applications are inadequate.…

Jay Leonard
December 27, 2015
Big Data

The Narrative Fallacy in Optimization (and How To Avoid It)

Show an A/B test case study to a group of 12 people and ask them why they thought the variation…

Jay Leonard
December 24, 2015
Big Data

2016 Will Be the Year of Automating Big Data for Marketers

At the start of this year, I wrote an article about how 2015 would be a key year for big…

Connor Brooke
December 16, 2015
Big Data

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