Today, four major technology streams – social media, mobile, big data, and cloud – are slowly coming together to create a strong force that is driving a big change in the business world. This mix of technologies will open up new chances for businesses and will also alter how we live and work. Overall, convergence technology is the new trend to keep an eye on. Does that sound interesting?
If you’re interested, you’ll want to know that convergence technology will be essential for businesses too. Here’s why. Companies are already using social, mobile, cloud, and big data. So far, these areas have mostly been kept separate. However, when these technologies are allowed to work together, they will enhance each other’s benefits, creating endless possibilities for users. This will definitely improve collaboration, engagement, innovation, and efficiency across businesses and IT systems around the world.
Convergence is taking place, where and how?
Theoretically speaking, these technologies were meant to converge. Because of their complimentary abilities, they bring out the best in each other when integrated. I mean, look at how mobile tech innovations have given rise to new social applications for mobile devices, making mobile the primary platform for social activities. At the same time, cloud services are offering cost-effective mobile and social solutions like extra storage space, security, and computing services.
Benefits of convergence
The convergence of social, mobile, big data, and cloud tech comes with a set of benefits that include:
Opening up new avenues for reaching customers
Today’s customers want engagement through their preferred channels. With mobile devices becoming ubiquitous, it has become imperative for businesses to enable customers to carry out key processes such as buying, making payments, registering themselves for services etc. over their mobile devices. Again, adopting cloud innovations are allowing businesses to offer new ways of catering to the needs of their customers.
Gaining better customer insight and customer care
Social media interactions offer an in-depth view of customer behaviour, preferences, and their purchase patterns etc. – all kinds of information that help businesses know their customers better. In fact, customer care moves to a whole new level by allowing business to address customer questions on social media, sometimes in real time. It helps businesses serve their customers better, but also helps businesses build a brand community around their social interactions.
Making new innovations happen
As mobile devices push forward with innovative features from range of sensors, to microphones and cameras, they have increased the ability to capture user contexts such as location, weather, biometrics (heartbeat, pulse rate etc.), or current activities. The knowledge has enabled the development of innovations such as biometric recognition systems to avoid phone theft, and voice-enabled applications just to name two. As convergence gains momentum, so will the innovations.
Paving way for better collaboration
We know that social media is a great channel for customer interactions. It also offers businesses great insight into mind of its customers. Cloud solutions like unified communications and video conferencing offer better workspace collaboration. Social CRM is one tool that has grown from the popular model of social media. Social tools, like Social CRM, have emerged as the enterprise-grade solution for fostering better communication and collaboration within the framework of an organization. Mobile, Data and Cloud make every one of these solutions infinietely more accessible all while helping businesses better understand how they are utilized to measure and predict outcomes.
Embracing social, mobile, and cloud computing has been transforming businesses and organizations by improving their levels of customer engagement, helping build new partnerships, and offering a competitive edge. While they have proven benefits when used alone, converging these streams can maximize the business benefits in more ways than one. The sky is the limit when these technologies converge and we can’t wait to watch it happen.