Are you looking for a way to boost sales and get more customer engagement? If so, you’re in the right place.

The topic today is gamification. Specifically, we will show you how to use games to encourage more engagement on your business website. If you’re new to this concept, here’s what you need to know; gamification is the process of creating fun, interactive events within the structure of your business.

When you consider that businesses are more involved in consumers’ lives than they were a decade ago, games make sense. People are now more likely to visit a website multiple times, even if they don’t intend on making a purchase right away.

It’s your job to provide users with an unforgettable experience when they visit your site, and a big piece of that puzzle is fun and entertainment. So, let’s explore several ways you can gamify your business, which can help you build rapport with visitors and get more on-site engagement.

Gamify Your Content Marketing

Content marketing is one of the best ways to keep consumers invested in your brand. Users love going to websites they like and reading their latest blog posts.

Instead of providing your users with a lackluster article, consider adding interactive elements to your content. Learning management systems (LMSs) use this strategy to make their online courses interactive and engaging. In fact, some people say that gamification is one of the core reasons the LMS industry is expected to reach $28.1 billion by 2025.

If you don’t offer online courses, there are other options to choose from. You could add a poll or quiz in the middle of a blog post. Use this opportunity to ask users to chime in on the issue discussed in your article or take a guess at an obscure fact or statistic. Polls and quizzes can help consumers connect with your content and brand, which means they are likely to stick around and read more posts.

You can also blend some of our next tips with your content marketing strategy. For instance, when we talk about online contests, you could consider including a giveaway promotion on your website’s sidebar.

Implement Instant Win Games

Instant win games come in various styles and formats, but they can all help you increase engagement across your website. One of the most popular games in this category is a simple spin-to-win wheel.

When a user lands on your website, they are greeted with a wheel that has a variety of prizes ranging from 10% off a purchase to a free product or license. Consumers that are genuinely interested in your brand will click spin and win a prize.

You can set this game up with odds and offers that work with your company, but one thing’s for sure; visitors are more likely to become customers after this experience. In fact, one of the benefits of this type of game is that most of your customers have a chance to win something.

Imagine if you were visiting a website and thinking about making a purchase. Suddenly, a game pops up, and you win a 25% discount. Would this offer make you more likely to complete your order?

If you’re like most people, the answer is “Yes!”

Add Giveaways to Your Strategy

Giveaways are another fun way to gamify your business. The best part about this strategy is that it spans across your email, social media, and website. Due to the accessibility, this type of promotion is typically exposed to a much broader audience than our other tips, which means more opportunities for engagement.

For instance, over 3.96 billion people use social media. It’s easy to see why giveaway contests tend to go viral when shared on websites like Facebook and Twitter. People are more than happy to participate in these types of events if it means there’s a chance they could win something for free

When creating a giveaway, you have to think about your prizes. You could choose to give the winner one of your most popular products or a year of service if you’re a SaaS business. You can also give out smaller prizes to people who entered with their email address or by following your social media account. An incentive like a percentage off their order or an included gift could be the thing to convince a user to complete their order.

Ask for User-Generated Content

User-generated content (UGC) can also add a gamification element to your website and social media channel. People like seeing what kind of experiences others are having with your brand. Not only does this drive social proof, but it also encourages engagement from users that would otherwise not speak up.

The type of UGC you ask for will depend on your industry, product selection, and demographics. For instance, someone that sells a subscription box service might ask customers to upload photos of their latest mystery box. This adds a fun element of surprise and encourages users to browse through and see what other people received with their order.

Similarly, eCommerce storefronts are known for asking users to take photos with their favorite products. These small interactions have a meaningful impact on your community.

You can use our previous tip and merge a giveaway with UGC for engaging photo contests that get customers personally involved in the event. UGC has countless possibilities for businesses across all industries. Think about how you can get users to share their thoughts, photos, and videos in a way that’s fun and interactive for your community.

Back to You

The tips offered here today are all excellent ways to gamify your business. You’ll find that there’s plenty of ways to add games to your marketing strategy. We suggest examining your results and making slight changes to your campaigns over time. Before long, you’ll have no problem getting more sales and customer interactions through gamification.