In 2017, retail sales in the summer months fell by almost 10 percent, partly due to a decline in overall store traffic. Each year, retailers face the tough challenge of coping with the significant losses that come with the hot summer season. So, how can wireless retailers navigate this challenge? Here are three tips to help you get started.
Rally around popular events
Students have many needs when getting ready for school, from notebooks and pencils to clothing, including new technology. Summer break and events are a perfect chance for retailers to shift their focus and target these yearly shopping times, as well as the increasing demand for updated devices like phones and tablets. Running effective ads around specific seasons—such as back-to-school or Labor Day—can help increase store traffic.
Offer added protection
Warm weather means more activity and more activity often leads to broken devices. From overheating to the untimely dip in the lake, summer can be unkind to wireless devices. Offering warranty protection is a great way for retailers to help consumers better protect their phones and tablets from these incidents, while also creating an additional line of revenue for their business.
Don’t neglect social media
Not only is social media marketing cost effective, but it also grants access to a variety of demographics. Creating a dedicated and vibrant social following will ensure that wireless consumers are engaging with your messaging and can potentially increase store traffic. For example, Target has 1.96 million followers on Twitter. With numerous campaigns launched through their social media platforms, a case can be made that some of Target’s store traffic is likely attributable to their strong social presence and high audience engagement.
Your sales numbers don’t have to freeze during in the summer months. By leveraging holidays and events, providing extra protection, and creating an effective social media strategy, your wireless sales have the chance to remain steady throughout this difficult cycle.