Do you use landing pages on your website?

Do you want to build landing pages that capture your visitors’ attention and increase your conversion rates? Everyone wants higher conversion rates online, so let’s take a look at some landing page ideas that’ll boost your conversion rates.

Great landing pages use multiple tactics to draw you in and get you to buy or click the call-to-action (CTA.) You can’t help but click the link at the bottom of the page or enter your contact information.

Here are 10 simple landing page ideas that’ll improve your landing pages and increase the conversions you get from it. Use these ideas as inspiration and enhance your landing pages today. Or create new ones that work better.

Key Takeaways: 10 Simple Landing Page Ideas

  1. Simplicity is Key: A straightforward design and clear message often outperform complex layouts, enhancing user experience and focus on the call-to-action.
  2. Humanize Your Brand: Showcasing the faces behind the product builds trust and relatability, encouraging visitors to engage with your content and offerings.
  3. Clarify Your Value Proposition: Quickly articulate the benefits of your offer to grab attention and highlight the immediate value to your audience.
  4. Design for Success: Opt for pleasing, responsive designs that ensure accessibility and attractiveness across devices, using color and layout effectively.
  5. Colorful Engagement: Utilize vibrant colors to draw attention and guide the visitor’s journey through the landing page, making the experience memorable.
  6. Offer Choices Wisely: Presenting a limited number of options empowers visitors to make decisions without feeling overwhelmed, enhancing conversion opportunities.
  7. Visual Journey: Employ visual cues to lead visitors through the content, subtly guiding them towards the desired action without confusion.
  8. Leverage Social Proof: Incorporate testimonials and reviews to build credibility and address the fear of missing out, encouraging engagement and sign-ups.
  9. Address Questions Proactively: Linking to a FAQ section or including key Q&As directly on the page helps overcome objections and clarifies any uncertainties.
  10. Create a Sense of Urgency: Countdown timers can invoke a sense of urgency, prompting quicker decision-making and boosting conversion rates for time-sensitive offers.

1. Make It Simple

Some landing pages are very flashy, use the latest fonts and design layouts, and that’s great. But sometimes, simple works best for landing pages. Shopify does that on their landing page as it articulates a simple idea with a simple CTA to “Start Today.”

2. Reveal the Face Behind the Product

Using an influencer can be a powerful way to get people to click on a landing page offer.

can revealing who’s behind the brand or product because it’s someone people will relate to as they read your copy. They’re more likely to buy because they see themselves in that person’s place and understand how your product or service can help them.

3. Define Your Value Proposition Immediately

You’ve only got seconds to capture your audience’s attention when they arrive at your landing page. So, articulate what the page offers compellingly and efficiently.

For example, “Skype makes it easy to stay in touch. Talk. Chat. Collaborate.” and “Designed to keep you selling.” (That’s from Pipedrive.)

4. Use a Pleasing Design

Simplicity applies to your landing page design too.

Be sure to choose a layout that works on both desktops and mobile, has colors that work well together, and uses font combinations that are legible on all devices.

A landing page app can help you create a landing page that looks good, is mobile responsive, and doesn’t require any coding.

They have multiple templates you can choose from to make your landing page, saving you time and effort, but still ensuring it works for anyone who sees it online.

5. Add a Dash of Color

Bright colors used to be forbidden because early computer technology couldn’t handle them well.

Today, however, we’ve thousands of pixels of resolution to play with on smartphones, which means you can do whatever you want when it comes to color on a landing page.

Slack’s landing page uses bright colors that match their branding and don’t distract from their message.

The pop of color at the top of the page and hints of similar colors later on in the page draw the eye down and keep you reading to the bottom.

6. Offer Two Options

People like it when you give them a choice, so add a couple to your landing page to take advantage of people’s psychology.

We love making choices, but only if it’s deciding between a small number of options. Anything more than three options on a landing page is too much, so don’t go overboard.

7. Guide People Through a Journey

By using visual cues like boxes, arrows, and different colors, you can guide people through the landing page visually.

It keeps people moving through it as they read, drawing them deeper into your copy and increasing their likelihood of converting. But beware, this only works if you thoroughly understand your audience.

8. Add Social Proof

No one wants to be the first one on the dancefloor, right?

The same thing applies to a landing page. TrustPulse found that 83% of people trust reviews over advertising and that over half of all online users suffer from FOMO (the fear of missing out), so take advantage of that!

Publish social proof on the landing page through testimonials and reviews or show off who’s already signed up on the landing page.

Many people hesitate signing up on a landing page because they have questions that aren’t answered on the page.

You can boost conversions on your landing page by including a link to an FAQ that you host on your site. You might also display the most common questions and answers right on the landing page and then link to the full FAQ. This helps visitors find the information they need and addresses any concerns they may have.

10. Create Urgency with a Countdown Timer

The timer is a classic tactic of the landing page, and for a good reason.

When you see the numbers counting down, you’re immediately overcome with a sense of urgency and want to get through the signup process as quickly as possible.

Use it to great effect for limited time deals,or for campaigns you want to remain exclusive to small segments of your audience.

There you go, ten simple landing pages ideas you can use to increase conversions. Try them individually or combine them to boost the power of your landing pages.