Why do so many clever social media and digital marketers say they want to lead or are already leading their field and niche? They create blog posts, make and share videos, live streams, webinars, and podcasts that show others how to build a unique brand. They discuss how to be different and stand out from the competition.

However, when you do the “double click” and take a deeper look at their strategies, tactics, and content you may see it’s truly lacking differentiation. They have become a spitting identical image to everyone else.

They frequently chase after shiny new trends, driven by a strong fear of missing out, and waste time on social networks, tech, and methods that aren’t right for their business. They lose sight of their main business and marketing goals. They forget about their customers and audience as they become distracted by social media popularity and the race to top the latest trending platform.

Unfortunately, many of them don’t have close to the results and success they claim to have, yet they paint this picture that their “unique” methods work and that for the low, low price of $199, you too can be rich and famous if you buy their magical super-powered class.

Even worse, most of them don’t know how to measure results. Many don’t know the most basic analytics of their blog or website traffic, conversion funnels or social media community engagement. They lack basic business, digital marketing, and social media marketing knowledge and experience.

The truth is that the real rebels are the leaders who trade in fear of missing out for focus. They know how to work smart, not just hard. They know the key to success is smart hustle, not just working 24 hours a day, 365 days of the year. Success requires a healthy mind, body and spirit.

We must ask WHY. What is driving the behavior? Is it human nature? Is it the need for belonging? Is it the need to be accepted, cared for, loved or simply liked?

Our agency, Marketing Nutz, gets contacted every day by business leaders who fell for vanity metric tactics and strategies. Most of them wasted months and years focusing on get famous and rich overnight social strategies versus approaches that drive real business.

The majority of these brand leaders never intended to get over focused on actions that are far from delivering real business and brand value. They trusted what they read by the numerous bloggers and “thought leaders” delivering the step by step guides to overnight online fame. Many of them come to us when they are ready for real business results or when they want to get started right from the very first step of integrating social into their business.

Social media is so much bigger than a Facebook page or Twitter handle. It is not a band-aid that will save your broken business or struggling sales and marketing teams. It is a communications vehicle, a platform for you to build relationships, to establish thought leadership. It’s a channel, a means to communicate.

Rise above status quo and be a rebel!

Are you a leader who wants to rise above status quo? Are you ready for real, impactful and measurable business results? If this is you, then you have landed on the right blog post and podcast today.

Take a listen to episode 216 of the Social Zoom Factor podcast for 10 Tips to Be a Social Media and Digital Marketing Rebel.

It’s time you stand out from the noise, rise above the crowd and and stomp status quo forever.

In this 30 minute podcast you will learn:

  • 10 Tips to Become a Social Media and Digital Marketing Rebel
  • Why real marketers are not afraid of data and analytics
  • Why prioritization and focus delivers better results than chasing shiny social objects
  • Why less is truly more when it comes to social media, digital and content marketing
  • The truth about following your passions with no real plan to monetize
  • Why you should not be afraid to leverage social media automate and get your life back
  • Why smart and savvy marketers understand the deep foundations and details of developing and optimizing lead conversion funnels
  • Why you must never be afraid to ask for help
  • The power of stomping the fear of missing out and embracing focus
  • Why it’s not about what the technology can do for you, but instead what you can do with the technology