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Digital Marketing

Digital marketing campaigns are becoming a must have for businesses to compete in today’s world. Check out these digital marketing tips and best practices.

Marketers, Kick Off Another NFL Season With Some Lessons From Jerry Rice

This past January, not long before Super Bowl XLVIII, I published an article entitled What A CMO Can Learn From…

Connor Brooke
September 10, 2014
Digital Marketing

The Secret To A Successful Digital Marketing Strategy

Digital marketing in the twenty-teens has a daunting number of components businesses have to develop strategies for dealing with. You…

Connor Brooke
September 8, 2014
Digital Marketing

Successful Retailing Online

Successful Retailing Online The rapid pace of change in the UK retail sector is frightening. Retailing online is no different…

Jay Leonard
September 2, 2014
Digital Marketing

What is Image Aspect Ratio and Why It Matters… A Lot!

First, what is image aspect ratio? Here’s a good definition from Wikipedia… “The aspect ratio of an image describes the…

James Spillane
September 2, 2014
Digital Marketing

Website Personalization: The Pillar of Conversion Optimization

In a 2013 SAP-sponsored, Forrester thought leadership paper "Delivering New Levels Of Personalization In Consumer Engagement", it was stated that:…

Connor Brooke
September 1, 2014
Digital Marketing

Responsive Website Design: 6 Reasons You Need to Get Responsive Now

We all know that the number of mobile users is increasing every day, making it very important for your business…

Connor Brooke
August 15, 2014
Digital Marketing

10 Must-Ask Questions To Supercharge Your Digital Leadership

Asking questions is the best way to keep up with what is going on in your community and to stamp…

Connor Brooke
August 11, 2014
Digital Marketing

Call Me Maybe – How To Turn Your ‘Contact Us’ Mobile Page Into Call To Action

Have you ever really considered which contact details to include on your mobile website, and what tappable means of communication…

Jay Leonard
August 10, 2014
Digital Marketing

3 Tips for Creating Engaging, Visual Experiences

When it boils down to it, users are visual. According to Zabisco, 40% of people respond better to visual information…

Alan Draper
August 7, 2014
Digital Marketing

Desperate for Software Leads? Bring Your Marketing Outdoors

This kind of advice would be odd coming from me. I’m hardly the tree-hugging hiker type. My tolerance for technophobia…

James Spillane
August 6, 2014
Digital Marketing

Social Media ROI: Soft Metrics Versus Solid Metrics

When it comes to social media ROI, it’s no secret that most marketers use soft metrics — or vanity metrics…

Jay Leonard
August 6, 2014
Digital Marketing

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