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Digital Marketing

Digital marketing campaigns are becoming a must have for businesses to compete in today’s world. Check out these digital marketing tips and best practices.

Tuning Your Investment in the Digital Marketing Funnel

Most of you are aware of the marketing funnel, which describes the different phases in the buyer’s journey. A typical…

Alan Draper
May 3, 2013
Digital Marketing

How to Shoot an Interview with Your iPhone: Tips to Compose the Shot

From the rule of thirds, to leaving a bit of headroom, to alternating sides for each shot. Interview composition can…

Jay Leonard
May 2, 2013
Digital Marketing

Are You Getting Effective SEO and Digital Marketing in 2013?

The business world is moving fast, and with advances in technology occurring as quickly as they are, action needs to…

Connor Brooke
April 28, 2013
Digital Marketing

5 Digital Marketing Lessons from Food Network

Hungry for spaghetti? How about digital marketing success? Either way, we have you covered. The Food Network empire is a…

Connor Brooke
April 25, 2013
Digital Marketing

The Power of Online Video – The Stats 2013

Online video is proving to be a powerful marketing tool for many businesses. Indeed, if a business is not doing…

Connor Brooke
April 2, 2013
Digital Marketing

Profit-Driven Digital Marketing: Assets

If we're going to analyze the future profitability of our marketing efforts, let's do it like any business would—by building…

Jay Leonard
March 28, 2013
Digital Marketing

5 Frightening Facts from Forrester and the Good News for Digital Marketers

Yesterday Forrester Research released its latest report on digital marketing after taking a survey from consumers in both North America…

Connor Brooke
March 22, 2013
Digital Marketing

How Much Should I Invest in Video Marketing – The “On a Napkin” Business Case

This article is intended as practical guidance for businesses weighing up an investment in video marketing. Many businesses still do…

James Spillane
March 20, 2013
Digital Marketing

The Holy Trinity of Social, Mobile and Cloud and Its Impact on Today’s Work

We know the internet was a big deal. What most people didn’t see coming was how big of a deal…

Connor Brooke
March 15, 2013
Digital Marketing

Should Your Company Follow Pepsi’s Lead?

If you haven’t seen it, Pepsi Max has just released the latest and greatest viral video, titled “Test Drive.” Here…

Jay Leonard
March 14, 2013
Digital Marketing

4 New Ways to Personalize Google Analytics

With much of today’s marketing and advertising focused on personalization, it's no surprise that Google Analytics improved its interface to…

Jay Leonard
February 10, 2013
Digital Marketing

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