Each time I embark on any business venture, I have some expectations and failure isn't one on the list at…
Email Marketing
Email is not dead. It is still increasingly important to execute efficient email marketing campaigns. Check out these email marketing tips and best practices.
Email has been in use since 1971, and email marketing started just a few years later in 1978 (SmartInsights). Like…
The impact of the coronavirus continues to be felt across the globe. With over a hundred countries and more than…
Although COVID-19 may appear to have put a firm halt to much of the world's businesses, marketing certainly hasn't slowed…
Hands up if you’ve heard someone talk about email headers, but have no idea what that is. Or even worse,…
One of the most powerful capabilities of digital marketing is the ability to effectively identify and target audiences with relevant…
Currently, many businesses are being affected by containment measures that are meant to slow the spread of the coronavirus and…
Inbound marketing is king these days. But that doesn’t mean cold emails are dead. The big question is: how to…
Smart marketers know that email list segmenting is essential to managing their lists. Why? Because it saves them from marketing…
A lead magnet is a piece of content that provides value for people in exchange for their contact information. When…