Adding videos to email campaigns can dramatically increase clickthrough rates (CTR), webpage traffic and even conversions. It’s also a great…
Email Marketing
Email Marketing
Email is not dead. It is still increasingly important to execute efficient email marketing campaigns. Check out these email marketing tips and best practices.
There’s a lot more to email marketing than meets the eye. And while it’s true great content is critical, it…
Email Marketing
Once-upon-a-time personalisation for an email marketing campaign consisted of “Dear [First Name]” but with more and more companies now sending…
Email Marketing
It’s September, which means it’s time to talk turkey about your email program. Q4 brings the most intense individual shopping…
Email Marketing
Once the ugly stepsister of the marketing world, email marketing has made huge strides in 2014. Don’t take our word…
Email Marketing
In the past decade, many communication tools have emerged for Brands. They can connect with you through Facebook, Twitter, and…
Email Marketing
Timing is everything – right? It may not be everything, but it certainly matters, especially when it comes to getting…
Email Marketing
The recent CASL anti-spam laws in Canada have caused some debate among email marketers, particularly in the United States, with many people…
Email Marketing
The rise in popularity of social channels has cast a doubt over the future of email marketing with some people…
Email Marketing
What actually happens after you press send? Marketers tend to only care about the journey of an email, when things…
Email Marketing