Inspired by sleep deprivation and the need to provide for their family after both she and her husband were laid off, Tara Williams designed a weighted sleep sack to help their fourth child increase their sleep time from waking every 1.5 hours to sleeping for 12 hours straight.

Dreamland Baby is filled with plastic pellets that safely create a gentle weight that naturally reduces stress through deep pressure, promoting a healthy night’s sleep.

Key Takeaways: Dreamland Baby on Shark Tank

  • Founder Tara Williams pitched a weighted sleep sack designed to help babies sleep better.
  • Asked for $100,000 for 10% equity to scale the product beyond Kickstarter success.
  • Most Sharks hesitated due to lack of sales outside of Kickstarter.
  • Lori Greiner offered $100,000 for 22.5% equity, which Tara accepted.
  • Dreamland Baby helps reduce stress and promote sleep through deep pressure stimulation.

How the Dreamland Baby Company Got Here

Since launching on Kickstarter, Dreamland Baby has received $30,000 in orders and is looking for a Shark that is willing to help them get their business off the ground.

Tara and her husband Rob entered the Shark Tank looking for a business partner ready to invest their time, knowledge, and $100,000 for a 10% stake in the company. Tara is sure that Dreamland Baby can improve the lives of families like theirs who are eager for their kids to have a good night’s sleep.

The Sharks React to the Company’s Pitch

Most of the Sharks are concerned that Dreamland Baby is not yet a company, but rather just a product.

They are concerned that the product lacks sales outside of Kickstarter which could indicate that there is either additional competition in this space or that the product may not be needed. Tara assures them that there is not a specific competitor making a product like hers yet and with the right partner she will be able to grow Dreamland Baby into a profitable company.

When it looks as though Tara would be leaving the Shark Tank without an offer, Lori Greiner decided to extend her an offer for $100,000 in exchange for an agreed-upon 22.5% equity of Dreamland Baby. Lori knows that they have a long road ahead of them to launch this product, but she has confidence in Tara and feels very secure about her as an entrepreneur.

Tara agrees to Lori’s offer and is excited to partner with a Shark who is very strong in the retail space.

Closing Thoughts

Do you think that Lori made a wise decision investing in Dreamland Baby?

Was Tara correct in giving up so much equity in her company? In your opinion, which Shark would be a perfect partner for this company? Start the conversation in the comments below!

Latest update: Dreamland Baby has expanded its product line and is now available in major retailers, including Target and Amazon. Their products are highly rated and continue to help parents improve their babies’ sleep quality. The company has grown significantly and now offers various sleep solutions for babies and toddlers.