Fifteen-year-old entrepreneur, Trey Brown, started his inspirational apparel brand when he was twelve.

Growing up in Philadelphia, he faced violence and drugs all around him. He promised himself he would be different. Wanting to prove to other kids that they didn’t have to turn to crime for money, Trey began Spergo with his birthday cash and has now built his brand to over $1,800,000 in sales.

The name Spergo combines superheroes and go-getters to inspire consumers to work hard and follow their dreams.

Key Takeaways: Spergo Shark Tank Update

  • Product: Inspirational apparel brand aimed at motivating youth.
  • Investment Ask: $300,000 for 10% equity.
  • Shark Response: Daymond John invested $300,000 for 20% equity due to his personal connection with Trey Brown’s journey.
  • Post-Show Success: Spergo continues to grow, focusing on eCommerce expansion and youth empowerment.

Why Did Spergo Come into the Tank?

Trey’s premium, global, apparel line is seeking an investment partner that can help them with their eCommerce sales and marketing.

Hoping to secure $300,000 in exchange for 10% equity, Trey and his mother, Sherell Peterson, are hoping to partner with a Shark willing to help them strategize and grow their business.

The Sharks are impressed at how much grit and determination Trey has shown to get his company off the ground.

They appreciate the quality of his product, what his brand stands for, and the organic social media following he’s gained through celebrity endorsements. Right now, 70% of Spergo’s business comes from physical retail, while just 30% is from eCommerce. They understand that to grow, they must increase their eCommerce sales with the assistance of a Shark.

Both Mark Cuban and Daymond John are interested in investing in Spergo and in Trey.

Daymond feels a strong connection with Trey because their stories are so similar. When Daymond was launching FUBU, his mom was and continues to be his biggest supporter. Although Mark Cuban isn’t into investing in clothing brands, he wants to invest in Trey. Because Trey feels that Daymond is the best partner for Spergo at this time, they come to an agreement that Daymond will own 20% of Spergo in exchange for a $300,000 monetary investment.

Trey is incredibly excited to partner with Daymond John.

Closing Thoughts

If you were a Shark, would you have invested in Spergo? Do you think that Trey made a good decision to partner with Daymond over Mark Cuban? Begin the conversation in the comments below!