Twenty years ago, the best way to connect with consumers was to create a memorable TV ad, design an attractive magazine piece, and maybe, if you were tech-savvy, run a few banner ads. It’s clear that today’s consumer environment has changed a lot and keeps evolving quickly.
By 2018, the Internet of Things is expected to have 9 billion devices (Business Insider), mobile will make up 21% of all online purchases by 2015 (Google), and users of social networks will exceed 2 billion by 2016 (eMarketer). Paradoxically, even with the surge in technology, channels, and devices, today’s always-connected consumers are more challenging to reach than ever.
The below infographic breaks down the anatomy of the connected consumer to help your brand more effectively reach, engage and convert customers across today’s mobile and socially connected landscape.
For more information on how to successfully reach and convert connected consumers, download our Ultimate Guide to 2014 Marketing Success.