If you run a business and want to attract local customers, your local landing page is very important. A local landing page is a separate web page made for a specific business location. It lets you connect each landing page to a different listing on Google My Business. In 2019, 90% of consumers looked online to find a local business; but will they be able to find yours?
To get the best visibility for your business in a Google search, your landing page must include the right features to appear in Google’s Local Pack—valuable space in Google’s search results. This is where your business will stand out with a map, star ratings, and other details. It will connect to Google My Business listings and show up above regular search results.
Some of the key elements to achieve a high rank in Google’s Local Pack are Google My Business (GMB) listing factors (25%): backlink quantity, authority, and anchor text (17%); review quantity, freshness, and diversity (15%); and website keywords and domain authority (14%). Businesses can optimize their Google My Business listing by claiming their business profile, completing every section thoroughly, and keeping listings updated with weekly posts, responses to reviews, and answering public questions.
Having the right elements on your landing page is also hugely important in gaining ground in Google searches. These elements include the body, headline, and mobile features. The body needs to be attention grabbing as consumers spend 74% of their viewing time on the first 2 screenfulls. The headline must be clear, concise, and use keywords. Keywords are important but often neglected, as only 11% of the top-ranking landing pages include keywords in the headline. Mobile features are also hugely important since 84% of local searches are made on mobile devices. Having a mobile responsive site will help the majority of consumers engage.
The importance of your local landing page cannot be overstated if you want your business to stay ahead of the pack.
Infographic Source: Wiideman