What happens when you try to sell a car with broken windscreen, worn-out paint and missing tire? No offers, right? That is exactly what happens when you have a bad web design. Your Homepage design is critical. It is your shopfront. Think of your Homepage as your home’s cub appeal. Your website’s homepage is effectively the first thing that many people see when they visit. It is not just the functionality of it, it is also its aesthetics to convert visitors that matters. According to Go-Globe, the design of your homepage can break or make your conversions. In fact, 94% of first impressions are design-related. The first step in winning the online game is to ensure that you create a good first impression because you will never have a second chance to create a good first impression.
Why design is critical
Investing thought and effort into your homepage’s design can really make the difference between converting your customers and losing them by creating good or bad first impression. That is why design is critical. It has been established that 48% of website visitorsconsider a website design an important factor when determining the credibility of a website.
It is incredibly worthwhile to ensure that your homepage’s design is as welcoming and engaging as possible. A strong homepage design can attract and entice website visitors to explore your products and services and even make an order.
So what constitutes a good homepage design?
As much as a good website design is critical, most small businesses still get it awfully wrong. For instance, 70% of small business website do not have a call to action button on their homepages. It is important to ensure that your homepage is not only appealing to the eye, but also constitutes important elements that make an effective homepage. Things like website speed and performance are critical. Research has shown that slow website lose customers fast. You also don’t want your homepage to miss out on creative layouts. Move away from the usual boring website layouts and embrace innovative design with relevant Call-to-Action buttons that will get you results. It also pays to make use of the white spaces as well as use appropriate colors.
That is not all. Pay attention to the kind of information you place on your homepage. Ensure to include information about your products, your contact information, company information and testimonials in your homepage. Other pertinent information you can include in the homepage include social media icons, pricing and other marketing collaterals. However, care should be taken not to overload your homepage with too much information as this can overwhelm your visitors.
Clearly, a bad website design can cost your online business a great deal. In fact, 70% of online business failure is caused by bad web design. 69% of websites with great design achieve their business goals and 94% of negative feedback about websites is related to the design of the websites. That is how critical website design is. It pays a lot of dividends to invest in a great website design.
Read more: The Anatomy of a Great Homepage