It’s that time of the year when CHANGE is in the air.
Over the last few weeks, I’ve blogged about the social media scene of 2014, the developments we can expect from Facebook, and projections about how social media ad spending will increase in the coming years.
I enjoy reading predictions from other experts just as much as I like writing my own. This new infographic from Borenstein Group really caught my attention. Many of their predictions for digital marketing in 2015 are spot on. Below, I’ll talk about four of my favorite predictions. You can find the full infographic at the end of this post.
#4 “Mobile First, Mobile Last”
Obviously, we’re well past the point of arguing the need for mobile development. Four out of 10 social media users access social networks on their phones. Three out of 10 Facebook users access the network exclusively through a mobile device. (Source: first link in this blog post.)
These numbers will keep going up. Brands that are not mobile-friendly will seem outdated to consumers at first glance. While I always say that the message matters more than the technology, mobile is one area where brands must focus on technology. Without it, they won’t even get a chance to communicate their message.
#5 “Citizen Journalism Is the New Journalism”
Websites, apps, and – of course – social networks that are built around user-generated content are only going to find their value increasing in 2015. The Facebook-BuzzFeed-UpWorthy digital climate we inhabit celebrates a democratic process of choice. What messages go viral are determined by the innovative, creative, and social.
#7 “Less Is More”
It’s all starting to sound overwhelming, isn’t it? Well… the good news is that “less is more” in 2015. Push notifications, endless-scroll feeds, countless emails, and busy lives are always pressing for our attention. If you want to deliver a message, make it short; make it simple; make it beautiful.
#8 “Content Authenticity Will Become Critical”
This past year, I blogged extensively about Google Authorship, authenticity, and identity. While August brought about the Death of the Google Author, the concepts of authenticity and transparency that powered this ambitious Google initiative continue to be immensely important. Content marketing has hit a saturation point, which makes authorship a necessity for digital marketers in 2015.
What Digital Marketing Trends Do YOU Predict?
I’d love to hear your predictions. What do you agree or disagree with? Where is digital marketing headed in 2015?
