A 2012 Nielsen report indicated that almost two-thirds of consumers prefer to shop with companies that support programs giving back to society. As the holiday shopping season ramps up, the success of brands like Toms and Warby Parker is inspiring other businesses to adopt a mission focused on giving back. Millennials and families with Millennials are reconsidering which companies are worth their time and money. We are witnessing a rise in products created with the intention of contributing to a larger cause — helping people worldwide.
Our society revolves around our desire to consume what’s around us. Even if we don’t really need a certain product, we purchase it because big marketing firms have persuaded us that our lives wouldn’t be complete without it. So, we might as well choose products that support good causes or have a smaller impact on the environment.
The Mighty Wallet is made from a single, folded-sheet of Tyvek, which is a strong micro fiber material known to be tear and water resistant, super strong and incredibly long lasting.
WeWOOD are watches created from wood, that creates a timepiece as natural as your wrist. They partner with American Forests to plant one tree for every WeWOOD watch purchased.
Wakami (bracelet) works with artists from disconnected rural Guatemalan communities and helps generate a sustainable income for them.
These are just a few of the socially conscious consumers featured in the graphic, so if you consider personal shopping as an opportunity to do charity work, then look to support others with like-minded ideals.
Click here for full-sized view of the graphic from Roozt.
