Professional social networking platform, LinkedIn, has continued its radical revamp with the release of even more features.

More targeted advertising

Last week, LinkedIn announced the much-needed overhaul of the ad platform, allowing advertisers to drill down more specifically to target ads to specific characteristics like top industries, years of experience or company sizes for your audience.

LinkedIn explains:

“When you use contacts you’ve uploaded to Matched Audiences, you can be confident that you’re targeting the right prospects and that you’ll have the demographic information needed to create content and ads that appeal to them.”

This functionality will better direct your ad spend and messaging towards the people you most want to reach.

Boolean Logic

The prayers (AKA shouts and screams) of marketers have been answered with LinkedIn introducing “Boolean Logic” which uses ‘and/or’ qualifiers to refine ad targeting.

We’ll let LinkedIn explain:

LinkedIn reintroduces LinkedIn Events

(just like Facebook but on LinkedIn)

B2b marketers sighed a collective sigh of relief last month when LinkedIn started its roll out of LinkedIn events pages. For those of us that were working with the platform back in 2008, you may remember the old version which pretty much flopped.

It’s now back bigger and better, and the organiser functionality should finish rolling out in the next month or so, giving users the ability to organise their own events (not just participate as an attendee)

More information from LinkedIn here.

LinkedIn has introduced new features to help you connect with your networks when you need assistance with work. Some of the new tools include a ‘Search for Help’ option and an easy way to get recommendations more quickly. You can find the simple steps here.