Are you looking for festive marketing ideas to help you celebrate the New Year with your customers? New Year’s is the perfect time to run festive marketing campaigns; shoppers are still in the holiday spirit and they’re planning out all the amazing things they want to do in the coming year .
So, it’s not too late to come up with some exciting New Year’s marketing campaigns that will boost engagement and generate sales.
Check out these 5 festive marketing ideas to ring in the New Year.
Send a New Year’s email.
One of the easiest ways you can bring joy to your subscribers on New Year’s is by sending them a New Year’s email. Simply wishing your subscribers a “Happy New Year” from your company will let them know that you’re thinking of them during the holiday season.
For example, take a look at this fun New Year’s email Singer22 sent to their subscribers a few years back:
Consider sending your New Year’s email before New Year’s Day. Consumers are typically flooded with emails on New Year’s Day so if you send your New Year’s email a few days before, it’ll be more likely to get noticed.
When a nice “Happy New Year” email lands in your customers’ inboxes, they’ll feel special, which can increase customer loyalty.
Offer festive freebies.
If one of your New Year’s resolutions is to grow your email list, then you need to offer some festive freebies. Freebies, also known as lead magnets, are gifts you can offer to your website visitors in exchange for their email address.
There are a number of lead magnets you can offer that are easy to create and valuable to your target audience. For example, you can create PDF guides, calendars, templates, mini eBooks, and more. Just make sure your freebie is relevant to New Year’s though.
The blog Arts & Classy does this by offering their website visitors a New Year’s Action Plan which includes printable worksheets for goal setting.
Your website visitors will rush to join your email list when you’re offering New Year’s freebies like this.
Run a New Year’s promotion.
Of course, everyone loves a sale so why not run an awesome New Year’s promotion? The type of New Year’s promotions that perform the best during this time of year are promotions that relate to New Year’s celebrations. For example, fashion and beauty companies can offer discounts on their most glittery items that will help party-goers ring in the New Year in style.
But you can tie in your promotion to New Year’s even if your product/service doesn’t have anything to do with the holiday. Proactiv, an acne treatment company, does this by using the phrase “January is for new beginnings” in their New Year’s promotion email.
In your New Year’s promotions, don’t forget to create urgency with countdown timers, using urgent language like “limited time only” and “don’t miss out”, trigger FOMO with user-generated content, and more. Urgency causes shoppers to rush to the checkout, which will help you boost sales.
Hold a festive giveaway.
You can also bring joy to your customers (and bring out a little friendly competition too) by holding a festive giveaway. Giveaways are a great way to increase engagement, grow your email list, boost your social media following, drive sales, and much more.
Again, try to choose a giveaway prize that’s relevant to New Year’s. Fitness-related companies often run giveaways with prizes related to New Year’s resolutions of their target audiences. For instance, Gold’s Gym ran this giveaway that offered participants a chance to win gym memberships and personal training sessions.
Running a festive giveaway will help you delight your existing customers and attract new leads as well.
Throw a New Year’s Eve party.
For businesses that have a physical location, throwing a New Year’s Eve party is a great way to get more people through your doors. But, if you want your party to be a success, remember to promote it like crazy.
You can promote your New Year’s Eve party by putting up posters in your local area, sharing posts on social media, and sending personalized email invites to your customers.
While you may think that New Year’s Eve parties are just for bars and restaurants, retail stores can throw fun New Year’s Eve parties too—and you don’t have to stay open until midnight either. Simply invite your customers to a free in-store event with a New Year’s theme.
Throwing a holiday party is the perfect opportunity to meet with your customers face-to-face and grow your relationship with them.
Over to you.
Get ready to bring in the New Year with a bang! With these festive marketing ideas, your business can wrap up the previous year with a bow and set yourself up for success going into 2020.