Did you just make a new e-book or software? Many people are making new e-books, but their biggest issue is not knowing how to promote it. You need to realize that if you don’t know how to market your new product, then there’s really no reason to create it at all.
I strongly suggest that before you create a product, you should first develop a marketing plan for it. Many people skip this step, which is why they struggle to sell the product they spent weeks or even months working on. Believe me, you’ll be better off focusing on a marketing plan rather than adding another hour or two to the product. You can always update a product later, but you can’t easily change your marketing strategy.
How To Market A Product
Facebook Ads
The very first thing that I will do to market my product is to use Facebook ads. The reason I would use Facebook ads before anything else is because they are easy to track, they are cheap, you can customize everything that you need and best of all Facebook has almost a billion people on the site. Did you know that there are almost 500 million people on Facebook each day? This is a huge number and if you can market your product to even a small fraction of that number, then you will be doing really well. Marketing a product will take time but with Facebook that time is cut in thirds because of how much traffic they get.
Twitter Updates
If you have a Twitter account, then you are hopefully doing updates on a daily basis. The nice thing about Twitter is that you can give a little introduction to your product and then a link pointing your following to it. A lot of people use Twitter for the wrong reasons but if you do things right, then you will see some traffic and hopefully sale from it. Just remember that not everybody has a Twitter account and most people don’t use it on a daily basis so you will have to send a few updates at different times to ensure that all your followers see your update.
Emails
Do you have an email list? Do you have a bunch of friends that might like what you have to offer? The best part about emails is that you can send an email to your list as many times as you need to in order for them to see it. What most people don’t realize is that sending somebody an email will be much better than getting them to show up on a site all the sudden because with an email they will know who you are and what you have to offer before even opening it up. This is why using emails is a great way to market a product.
Guest Posts
Another thing that you need to do in order to market your new product is to get other people to know about it and the best way to do this is through guest posts. The nice thing about doing a guest post is that you don’t have to worry about promoting to the same people over and over again. With a guest post you will be promoting your product to people that you don’t know and who probably don’t know you. Doing a guest post is also a great way to show that you are an expert in your field and this will make it a lot easier to sell something to somebody you don’t even know.
Blog
The last thing that I would do to market your new product is to use your personal blog. If you don’t have a personal blog, then it is time that you get one. The best part about using a personal blog to get more sales is that you will probably already have a following and that means that you will be able to turn your following into money. Trust me, using your own blog to promote your new product may seem like too much but your readers want to know about what you have been doing too.
Another thing that you can do if you have a really good product is to enlist the help of affiliates. This is something that is a great source for marketing later on but for right now you should stick to the methods above. Just know that in order to make any money from the product that you just create you will have to market it somehow. My advice is to make sure you are using every marketing technique that you can in order to make the most money in the shortest amount of time.