I will keep sharing materials from my online course on Udemy.com called The Marketing Plan Seminar, allowing my followers to understand the type of consulting work I can offer. If you can’t wait for the upcoming installments, you can purchase the entire course at http://udemy.com/The-Marketing-Plan-Seminar anytime. In the meantime, I hope you enjoy each small installment, and please feel free to reach out if it inspires you to seek assistance through an Instant Strategy Session or if you’re interested in a longer-term collaboration with the Monthly Mentoring Mode. Enjoy!
The Marketing Plan Development Process Flow
This image goes with the accompanying video that is part of the online Marketing Plan Seminar. This is slide number 5.
This slide illustrates the seven major steps in developing your overall marketing plan. There may be intermediate or sub-steps required during plan development but these are the major ones. Have a good look and a good listen to this one. It is critical to your marketing planning success.
As you can see from the diagram, it’s important to consider both external input — from customers and market and competitive research — as well as your own internal constraints. But don’t let internal constraints alone limit your thinking. There may be ways around them that you’ll come up with as you develop your initial thoughts and plans.
Once the preliminary analysis is complete it is time to kick around the pros and cons of each idea and home in on the actual recommendations that will be implemented as tactics in your overall marketing plan. And don’t forget to include the mechanisms to periodically measure the results of your strategy so that you can continously adjust and fine-tune it based on what’s working and what’s not working as well as you’d planned.