Non-fungible tokens continue attracting more use cases across various institutions, businesses and brands. Luxury car manufacturer Lexus is the latest brand adopting NFTs to issue tokenized performance driving completion certificates.
In an October 17 special announcement, Lexus confirmed that it would issue unique digital tokens to guests entering its Lexus Performance Driving School (LPDS). These NFTs will showcase each individual’s performance in class and their short video footage behind the wheel.
Lexus Performance Driving School Overview
Lexus established the Lexus Performance Driving School in 2018. The LPDS event allows guests to drive select Lexus high-performance vehicles at some of the most races courses in the United States.
Since then, the LPDS has grown into a popular destination for both skilled racing drivers and entry-level, with approximately 40 daily participants. Lexus driving school takes each driver through a one-day curriculum that includes autocross lapping, a skidpad experience and lead-follow exercises on the main track.
Lexus Adopts NFT For Its LPDS
The luxury car manufacturer anticipates offering its guest a living memory package for their high-performance driving experience at the LPDS. Lexus will issue its guests NFTs depicting a 45-second video of a day spent on LPDS.
Lexus will list the short memory package on the Polygon platform, where guests can mint and own their NFT. While commenting about the new NFT project, Vinay Shahani, the vice president of Lexus Marketing, remarked:
“Lexus strives to provide its guests with one-of-a-kind experiences, and I can think of no better way to commemorate an amazing day spent at the Lexus Performance Driving School than with a personalized NFT. Instead of a curated timeline of retouched photos, the NFT offers an authentic and truly unique way to share one’s on-track accomplishments and opens the door to attend and participate in exclusive Lexus events in the future.”
The new LPDS NFT certificates will also feature a snapshot of crucial vehicle analytics, including average speed, g-force achievement and lap times. In the meantime, Lexus has already issued more than 130 LPDS their NFT certificates.
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