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Say you’re a consumer…
Oh wait… you are. So how do you make your purchases?
Chances are, you use catalogues, take advantage of coupons, browse the internet and even do your buying online. The fact is… an ever-growing portion of consumers today do their research and purchasing on the internet.
According to TechCrunch.com, online spending in the fourth quarter of 2010 reached record levels (based on a comScore study).
(Graph Credit: TechCrunch.com)
So how do you get a piece of this pie? You convert your sales & business mindset to Inbound Marketing instead of conventional Outbound Marketing methods (conventional=ineffective).
Here’s how it works:
By thinking like a consumer, you are starting to grasp the Inbound Marketing concept. This change is driven by consumer behavior. People prefer to click, text, email, and order online instead of talking to a stranger who is speaking at them instead of helping them solve their problems and meet their needs.
Ask yourself:
- When’s the last time you took a sales call from a telemarketer?
- When’s the last time you talked with a salesperson who cold-called your company?
- How many SPAM emails do you read a day?
The hardest part about converting to Inbound Marketing is getting in the mind of your consumer to get a better grasp on their needs.
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