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Online Marketing

Online marketing such as paid search and paid media campaigns are an effective way to drive results.  Check out these online marketing tips and best practices.

The Millennials Are Here: Is Your Email Marketing Prepared?

The Millennials, also known as Generation Y, embrace all things digital; these are people born between 1981 and 2000.  If…

Alan Draper
February 22, 2012
Online Marketing

What Is Google AdWords Geo-targeting? How Does That Apply To me?

What is Geotargeting? Geotargeting is an amazing AdWords feature that has changed not only the way local businesses manage their…

Connor Brooke
February 16, 2012
Online Marketing

Does Your Small Online Business Ooze Influence?

How is it that some small online businesses manage to influence the masses? What they say, how they say it…

Alan Draper
February 16, 2012
Online Marketing

Are You Optimizing Your Website for Conversions?

Conversion Rate Optimization (CRO) involves making adjustments to your website or landing page(s) to boost conversions. Conversions may involve actions…

Connor Brooke
February 14, 2012
Online Marketing

Want to be Google’s Valentine 365 Days a Year?

This is not a post about some super-secret keyword density, proximity or dispersion formula, new link building techniques or technical…

James Spillane
February 13, 2012
Online Marketing

7 Ways to Add "WOW" Factor to Your Landing Pages

Looking for a way to engage your visitors or present content in an interactive way? Consider adding rich, layered and…

Jay Leonard
February 7, 2012
Online Marketing

Progressive Profiling: Who, What & Why?

Who can use progressive profiling? Marketing managers driving prospects to landing pages from email marketing campaigns Must be passing lead…

Jay Leonard
January 31, 2012
Online Marketing

5-Step Guide for Creating & Optimizing Video Content that Ranks on Google: Part 2

Part 2: Optimizing YouTube Videos Last time, we posted Part 1 of this guide, which discussed: How YouTube Can Help…

Alan Draper
January 17, 2012
Online Marketing

Optimize for Local Search in 4 Steps

Check out the four steps below for tips on how you can improve your local search rankings in 2012. Step…

Connor Brooke
January 9, 2012
Online Marketing

Web 4.0: The Era of Online Customer Engagement

As Bob Dylan famously said, “for the times they are a changin’.” Absolutely, Bob! Change is the only constant. This…

Alan Draper
January 5, 2012
Online Marketing

Marketing Software & Other Digital Strategies for 2012

Out with old and in with the new. It’s a saying we hear a lot, but does it apply to…

Jay Leonard
January 5, 2012
Online Marketing

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