Have you been looking for other areas to expand your business?
Have you thought about podcasting before, but haven’t pulled the trigger on doing it yet?
2017 is going to be a great year to start a podcast for your business!
Now more than ever both marketers and consumers are listening to more and more podcasts and it will only get better from this point on.
Here are some reasons why this year is your year to branch out into the podcasting world.
#1: Podcasting Bridges the Gap Between Audiences
When you start your podcast it naturally allows you to bring in new and exciting influencers to talk to. As with most podcasts, the host usually has guests to express their opinions on a certain topic.
This is strategically done this way to allow those guests to bring their audience to your new show.
This is also known as a form of influencer marketing as you are using this influencers clout to sway their audience into listening to your show.
Patrick Hodgdon of the Clo Show Podcast explains why this is a good idea.
“A podcast is an excellent business decision for 2 main reasons: 1) a sales tool to get warm intros into prospect companies by inviting them to come on as guest experts in their field and 2) thought leadership and a content marketing engine as each episode lends itself to a blog post recap, group recaps into feature articles, and even more into eBooks or whitepapers.”
When you bring the value of a thought leader into your new show, you also bring with them the quality and assurance of a show which craves the best possible content for its listeners. People notice that.
This quality, coupled with bridging the gap between your show and your influencer guests audience, is one great reason you should start your new podcast this year.
#2: Podcasting Gives You A Personal Voice With Your Audience
It’s great to have a blog in which you can communicate with your readers. However, having a podcast to connect your voice with your audience is a more personal touch and allows you to be creative and exploit those traits within your audience.
Sara Johnson of Blue Compass shares why her company started doing a podcast: “This past year, Blue Compass started our own podcast to cover not only the blog content that we are putting out on our website but to discuss digital trends with our audience.”
Podcasting allows more ideas to flow naturally and more creatively and it affects your audience on a different level because it is almost like they can see the wheels turning in your head as the thoughts come out.
Having a personal voice within your audience is a great way to make them feel part of your brand. They were there when you “thought of something great” during that one episode. People want to feel part of something and a podcast is a great way to include them in this way.
#3: Podcasting is Another Medium For Consistency
You already know that while you produce content you must produce your content consistently. This works for your blog and other platforms where your content is published to your audience.
Podcasting allows you another platform in which you can continue this consistency with your audience. Let’s say Monday they can always expect a blog article. Tuesday is where they can view something you have uploaded on YouTube every week. Thursday is the Facebook discussion group, and Friday is your weekly podcast.
Podcasting can fall naturally into the mix with your regularly scheduled programming and allow your audience to be connected to you at all times throughout the week.
Joey Held of the INKcast show says this about consistency. “Whether your podcast is once a month, once a week, once a day, or somewhere in between, maintaining a schedule is critical to helping your audience grow. We release a new episode every other Thursday. Fans of the podcast know that schedule and have come to expect a new episode every other Thursday. Deviating from the schedule you’ve developed might cause confusion and it might even lose you some listeners.”
People love consistency and the way you can stay connected to them through the use of brand new content. Podcasting is just another medium which allows you to reach them like this.
#4: Podcasting Naturally Attracts More Attention
When you create your new podcast in 2017, if done correctly, your podcast will naturally attract more attention from new listeners in your target market.
Artur Meyster from Breaking Into Startups Podcast explains, “Podcasting naturally attracts attention and people will want to know what you are creating. This an amazing opportunity to explain your mission and ask for guest recommendations. You will be surprised how many people are happy to provide their feedback and refer amazing guests, you otherwise wouldn’t be able to get. What also helped was, by recording out of various schools, we got introduced to their founders, students and staff. So when the time came to promote our launch, we already had fans who we’re rooting for us.”
Get a plan and a strategy for boosting your podcast from the beginning. Have a launch date and people who will help you with positive reviews and five stars. This is important because it allows you to boost your new show to the New & Noteworthy category where it stays for a bit.
Does your business offer a specific look into something interesting? Perhaps you know the secret for building social media traffic from doing one simple trick? Whatever your brand does, you can make it shine through the use of your new podcast.
Attention to detail is the key to building attraction from new listeners who will simply love your show!
Over To You
Starting a podcast in 2017 isn’t going to be as hard as you think it will be. You’ve already been thinking about it, so why not go ahead and pull the trigger?
Tara Gentile from Profit. Power. Pursuit Podcast sums it up when she says “There are too many copycat podcasts out there and yours will never get played if it’s just more of the same. Think about your favorite shows and then consider one thing that’s missing from them. I chose “deep diving” as how my show would be different and it’s really paid off.”
You have a voice, an interesting way to do something, and you’ve got the know-how to pull it off. Why wait another year and watch more traffic for your business go down the drain? Make 2017 the year when you begin your new show.
Do you have some experience in starting new podcasts? I’m sure there are readers who would love to know your tips for them as they get started. Let us know about them in the comment section!