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Social Business

Becoming a social business requires more than just being active on social media. Read the latest social business tips to help keep your business grow.

Social Media Marketing for IT Consultants: Take the Un-Boring Angle

Recently, I read an article by Neil Patel where he argues that B2B is unsuccessful on social media because it’s…

Jay Leonard
August 12, 2019
Social Business

The Best Social Media Content is Tailored

Messaging is a key element in building your brand story and shaping your voice. Maintaining a consistent message across your…

Jay Leonard
August 6, 2019
Social Business

How to Find and Evaluate Social Media Influencers

Social media influencer marketing is a powerful digital marketing strategy that can create quick sales conversions, increase brand visibility and…

Alan Draper
July 26, 2019
Social Business

How to Complement Your In-Person Events with Facebook Ads

If you’re from the midwestern United States, as I am, you’ve noticed that the seasons have finally shifted. Winter feels…

Jay Leonard
July 15, 2019
Social Business

Conscious Capitalism: Can a Business Do Good While Still Outperforming the Market?

In the 1987 Oliver Stone drama Wall Street, the immortal business tycoon Gordon Gekko proclaimed "Greed is Good", and despite…

Connor Brooke
June 19, 2019
Social Business

5 Actionable Marketing Tips to Beat Your Competitors on Facebook

    Facebook is one of the largest social media platforms in the world, and it attracts numerous businesses and…

James Spillane
June 1, 2019
Social Business

“The End of Likes”: The Last Meaningless Proxy For Social Media Success?

“The network A digital frontier I tried to picture clusters of information As they moved through the computer What do…

Connor Brooke
May 18, 2019
Social Business

How Facebook’s New Focus on Groups Could Change Your Marketing

By now you’ve seen the Facebook refresh. The place where we spend the most time connecting with friends and family,…

James Spillane
May 15, 2019
Social Business

Don’t Hug Just Any Tree: Positioning Your Company Behind the Right Causes

Consumers expect companies to focus on corporate social responsibility (CSR). However, many do not include it in their buying decisions,…

Jay Leonard
April 3, 2019
Social Business

How to Market Your Event on Social Media

When you’re hosting an event, think of social media as free advertising. Yes, organic doesn’t get you what it used…

James Spillane
December 3, 2018
Social Business

3 Ways to Give Back to Your Community and Build Your Business

Contributing to your community through philanthropic efforts can do the world and your heart a lot of good. And in…

Connor Brooke
September 28, 2018
Social Business

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