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Social Media

Social media has helped change the way we do business. Read the latest social media news and tips to learn how you can create social media marketing campaigns.

Are “Likes” Important on Social Media?

If you're just starting out on your social media marketing journey, or have been going at it for a while…

Lindsey Flagg
August 11, 2020
Social Media

20 of the Best Free Social Media Management Tools That Help Drive Engagement (2020 Edition)

Now more than ever, your social media presence matters. People turn to social to learn more about your brand, what…

Baylor Cherry
July 30, 2020
Social Media

How to Utilize TikTok Video Content In Your Brand’s Social Media Strategy

It’s rare that a new social media platform comes to light and becomes mainstream, let alone one that adds value…

Emilee Kyle
July 30, 2020
Social Media

Social Media Lead Generation: How to Do it Right

Social media commands the attention of billions of people and cuts across every income level and social class. If you’re…

Daniel Ndukwu
July 29, 2020
Social Media

Brand Monitoring 101: How to Track Brand Mentions on Social & The Web

The year is 2020, and it’s now more than ever that we pay extra attention to what’s being said about…

Julia Miashkova
July 27, 2020
Social Media

Why TikTok Might Just Be the Next Big Marketing Platform

I hate to admit it, but at the ripe old age of 26, I am already starting to feel a…

Nicole Steinberg
July 27, 2020
Social Media

5 Simple Steps to Set Up Your TikTok Ads

If you haven’t taken up TikTok during quarantine, power to you. I was a doubter for some time, but let…

Mary Lister
July 27, 2020
Social Media

The Complete Guide to Creating Your Own Snapchat Filters

Since its launch in 2011, Snapchat has let users share quick photos that disappear in seconds. Who would have imagined…

Nicole Kolesnikov
July 21, 2020
Social Media

How to Drive Social Media Engagement

Why is social media engagement important? According to Oberlo, “social media engagement helps you strengthen your customer relationships.” By liking,…

Evanne Farmer
July 15, 2020
Social Media

Crossposting Strategies: It’s Not Enough for Marketers to Just COPE on Social Media

For a long time, the mantra of social media marketing was COPE – Create Once, Post Everywhere. Who could argue…

Jonathan Crossfield
July 14, 2020
Social Media

Hashtags: Do They Work? And How Do You Make Them Work?

Nowadays, there are many on social media that are “ending it with a hashtag.” You are probably not new to…

Ruby Rusine
July 8, 2020
Social Media

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