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Social Media

Social media has helped change the way we do business. Read the latest social media news and tips to learn how you can create social media marketing campaigns.

Even More Proof Of The Major Disconnect Between Brands And Consumers When It Comes To Social Media

Back in December I shared results of a survey which revealed, among many other things, that marketers don't get it.…

Connor Brooke
January 6, 2012
Social Media

Social Media Optimization 101: How To Optimize Your Profiles

As businesses both large and small start off a new year of online marketing efforts, a lot of which are…

Alan Draper
January 6, 2012
Social Media

3 Tips for Developing Your 2012 Social Media Strategy

Defining your company’s social media strategic business objectives prior to making a significant investment is good sense. Like any marketing…

James Spillane
January 2, 2012
Social Media

5 Questions for the Magic 8 Ball

I have been reading over all the various predictions for what will happen in the digital world in 2012. I…

James Spillane
December 30, 2011
Social Media

10 Things You Must Know about the State of Social Media in 2011

Social media has evolved rapidly and we have seen the emergence of social networks that 12 months ago did not…

James Spillane
December 26, 2011
Social Media

Internet Anonymity: Necessary Evil, or Just Plain Evil?

When I was a kid, my grandmother had a favorite, cautionary phrase: “Idle hands are the Devil’s playground.”  Just the…

Jay Leonard
December 23, 2011
Social Media

Popping Ways to Get Started on #Pinterest

What is Pinterest? It’s a fun website that’s great for visual people. As described by Pinterest, it serves as a…

Jay Leonard
December 23, 2011
Social Media

Social Brand or Business?

What’s the difference between a social brand and a social businesses? Orientation. If your social activity is all customer facing,…

Alan Draper
December 19, 2011
Social Media

15 Social Media Thank Yous — How to Show Your Appreciation on Social Media

The holidays are a time to thank those who’ve helped and supported us.  Thank you!  It’s amazing how far those…

Connor Brooke
December 16, 2011
Social Media

3 Ways To Use Google Search To Find The Best Tweeters

Social media is one of those things I continue to have a love/hate relationship with. Just when I think I’ve…

Alan Draper
December 15, 2011
Social Media

The Social CIO: Texas Health Builds a Knowledge Engine

Recently I posted a rant about the failure of CIOs to take a leadership role in their company’s social media…

Alan Draper
December 14, 2011
Social Media

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