Around this time of year we tend to see predictions from the cognoscenti ( those in the know) about what…
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Social media has helped change the way we do business. Read the latest social media news and tips to learn how you can create social media marketing campaigns.
Any social media marketing strategy starts with having great unique content that is relevant for your target market and audience.…
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Do you know where you most valuable customers are talking about you? Harvard Business Review says 44% of businesses don’t…
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I laughed when I saw this on the list of topics Paul had “assigned” me as a part of the…
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Klout is a social media tool that measures your online influence by evaluating your activity on a variety of social…
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How cute is too cute? That’s the question for the Hello Kitty brand. The main audience is “pre-teen girls,” and…
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Porter’s 5 forces model illustrates current competition and the potential for new rivals. First published in 1979 and recently revised…
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Swatch aims for its watches to be seen as stylish, modern, and budget-friendly. And for some, they definitely are. However,…
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Foursquare announced Tuesday that this location-based service hit a billion check-ins, which is a pretty big milestone for a fairly…
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One of the great things about my particular community, I’ve discovered, is that people aren’t afraid to ask me questions.…
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