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Social Media

Social media has helped change the way we do business. Read the latest social media news and tips to learn how you can create social media marketing campaigns.

1 Social Media Platform to Quit

Do I hate social media? No. Do I think small businesses need social media? Also no. That’s a wild perspective…

Bridget Brown
September 4, 2021
Social Media

Social Media Branding Insights For Startups

As the owner of a startup, many things can probably seem overwhelming at times. From managing inventory, clients, accounting, staff,…

DeJuan Wright
August 31, 2021
Social Media

7 Self-Marketing Tips With Social Media

You have great skills. But the world needs to know about them for you to be able to monetize them.…

Atul Jindal
August 28, 2021
Social Media

Does Personal Bias Make People Vulnerable to Misinformation on Social Media Platforms?

Bias significantly impacts reasoning. It can alter how we process information and result in beliefs that do not align with…

Bob Hutchins
August 24, 2021
Social Media

11 Important KPIs to Track For Measuring Social Media Success

We live in a hyper-connected digital world that is driven by data. And with so much emphasis on social media…

Dinesh Agarwal
August 23, 2021
Social Media

TikTok vs. Instagram Reels: What’s the Difference?

By now, I’m sure you’re aware of Instagram’s short, punchy, and entertaining video clips called Reels. Since its launch in…

Kamaria Campbell
August 21, 2021
Social Media

What Does the NCAA’s Name Image Likeness (NIL) Ruling Mean for Marketers?

For decades, Division I schools in the National Collegiate Athletics Association have gone unchallenged in their efforts to keep athletic…

Ken Fortney
August 18, 2021
Social Media

How to Stream a Live Event on Social Media

The power of video has made Live streaming an event on social media easier than ever before. With over 3.6…

Shadab Khan
August 16, 2021
Social Media

Self Marketing: How to Promote Yourself on Social Media

According to Statista, nearly 4 billion people, over half of the global population, are engaged in some form of social…

Lyudmila Kovalenko
August 14, 2021
Social Media

Should an MBA Be Required for Future Social Media Marketers?

It’s a question posed by the Sprout Social folks the other day. It’s an interesting question, actually. As a full-time…

Arik Hanson
August 9, 2021
Social Media

Social Media Optimization: 60+ Tips & Tools for Every Platform

With the growing momentum of people wanting to generally connect online, it’s no wonder that businesses spend about 15-25% of…

Lindsay Paramore
August 8, 2021
Social Media

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