Reddit is an influential and diverse online platform that has become a vital part of the internet. With millions of active users and a wide range of content to explore, Reddit offers a user-driven forum experience that has captured the attention of people worldwide.
Navigating through Reddit’s interesting history and putting all of the puzzle pieces together can be overwhelming. To help you make sense of it all, we have curated a comprehensive list of key Reddit statistics and insights, bringing together important information about Reddit’s origins, unique features, and the impact it has on global communities.
Reddit generates revenue through two primary sources: premium subscriptions and advertising services. Reddit premium subscriptions are available at a monthly cost of $5.99 or an annual cost of $49.99. Benefits include: Reddit saw $17 million in revenue from its premium subscription members in 2021, with approximately 344,000 premium subscribers. Reddit launched its advertising services in 2009. Reddit offers two methods for selling ads: Reddit reached $100 million in ad revenue in 2019. There was a 31% increase in spending by major advertisers on Reddit in 2022. While major advertisers spent more in 2022, overall spending on advertisements decreased in the last half of the year. Reddit earned a total of $785.96 million in ad revenue between 2018 and 2021. The latest Reddit data from Sacra suggests the platform’s revenue per monthly user was approximately $1.19 in 2022, a 68% increase from the previous year. According to Sacra’s estimates, Reddit’s total revenue in 2022 amounted to approximately $510 million. Reddit is projected to bring in $522.4 million in ad revenue in 2023. Based on the latest Reddit data from Crunchbase, the company has raised a total of $1.3 billion in funding to date from a total of 33 investors over 10 funding rounds. Reddit’s last round of funding was on Aug 12, 2021 – a Series F round where the company was valued at $10 billion. As of May 2023, Reddit has acquired seven companies. In 2005, college roommates Steve Huffman and Alexis Ohanian attended Paul Graham’s lecture and were invited to join his startup incubator – Y Combinator. During a brainstorming session at the incubator, they dream up the “front page of the internet”. Subreddits are communities within Reddit focused on specific topics or interests. As of 2021, there were 2.8 million subreddits. According to Reddit data from 2021, there were 558,799 new subreddits added to the platform between January and September. Reddit was adding around 62,089 new subreddits per month in 2021. Based on the most recent Reddit statistics from 2022, there are currently over 100,000 active communities thriving on the platform. A community is considered active if it has more than 5 comments a day. As of May 2023, the subreddit /r/funny has the most subscribers, at 49,247,219. Reddit users can post, comment, customize preferences, and interact with others on the platform. A 2020 study found that: Users can create or comment on posts to share text, links, images, or videos with the Reddit community. The best days to post on Reddit are on the weekend and Monday. 2023 Reddit data put together by Front Page Stats shows the best time to post is before 9:00 AM PDT. In 2020, the number of posts shared on Reddit reached 303.4 million, a year-over-year increase of 52.4%. Users generated 8.3 billion posts, comments, chats, and private messages in 2022, marking the biggest year of content creation on Reddit. In 2018, users were uploading nearly 1 million videos per month. Reddit has an upvote or downvote system which positions posts and comments rank on the platform. The most upvoted post in 2022 was a screenshot of /r/place’s collaborative digital canvas, with 434,300 upvotes. The most upvoted post in 2022 has more than 1.1 billion views and over 10.4 million redditors contributed to its making. Reddit offers private messaging (PMs) and admins can review or remove PMs violating the platform’s Content Policy. In 2022, a total of 911,619,681 PMs were created on Reddit. Admins removed 3,347,866 PMs in 2022, with the majority of violating PMs (97%) being flagged by Reddit’s automation system. Reddit offers a premium subscription called Reddit Premium (formerly known as Reddit Gold) which provides users with an ad-free experience, access to exclusive features, and more. The largest yearly growth of premium users was in 2021, with a 39% increase or 96,000 new premium users. In 2021, the number of paying premium subscribers on Reddit reached approximately 344,000 users. Reddit offers official mobile apps for iOS and Android devices. As of May 2023, the Reddit mobile app has been downloaded more than 100 million times via Google Play. October 2022 Reddit data shows a 99.6% mobile crash-free user rate. Although recent data isn’t available, the United States accounted for 55.8 million, or 46%, of app installs in 2019. In the first half of 2020, the number of daily Reddit app users on iOS saw a 43% increase. The mobile app’s user count rose from approximately 4.7 million in the first quarter of 2020 to 6.7 million in the following quarter. In January 2021, Reddit saw 6.6 million app downloads, up 43% month-over-month from December 2020. By Q4 2021, the Reddit mobile app had over 15 million daily active users worldwide on iOS. The Android mobile app had a significantly lower number of daily active Reddit users, with only 1.9 million users. As of May 2023, Reddit ranks #34 on Google Play and #46 on the Apple App Store in the United States. In the United States, The Reddit app was downloaded approximately 28.3 million times in 2022. The United States makes up a majority of Reddit’s traffic. In April 2023, the United States made up 47.07% of Reddit’s traffic, down 5.53% from the previous month. The latest Reddit data as of May 2023 reveals 73.36% of the platform’s audience are men, while 26.64% are women. As of April 2023, people between the ages of 18 and 34 make up the majority of Reddit’s user base. Reddit’s audience is largely interested in categories like Games, Video Game Consoles and Accessories, and News. Redditors love animals. For the second year, r/aww was the most viewed community in the animal category in 2022, followed by r/cats and r/funnyanimals. There was a significant surge in views for r/funnyanimals, with a 652% year-over-year increase from 2021. Reddit is a source of entertainment. The Movies category on Reddit experienced a significant 55% year-over-year increase in views in 2022. Reddit data from 2022 shows the Television category saw a 38% year-over-year increase. The Television and Movies categories collectively garnered over 13.2 billion views in 2022. In 2022, r/bollywood emerged as the 23rd most-viewed subreddit in the Movies category. Redditors don’t shy away from horror. Subreddits r/nosleep (#44) and r/creepy (#49) ranked among the top-50 most-subscribed communities on Reddit in 2022. Music became a hotter topic on the platform in 2022. The Music category witnessed a 161% year-over-year increase in views on the platform in 2022. Skincare is a popular topic. r/skincareaddiction surpassed r/popping to claim the top spot as the most-viewed subreddit in the Beauty category. The Beauty category increased 13% year-over-year in views. Redditors are interested in fashion. Views in the Men’s and Women’s Fashion categories experienced a 45% and 18% year-over-year increase, respectively. There was a combined total of over 2.2 billion views of the Men’s and Women’s Fashion categories in 2022. Reddit is popular with the gaming community. In 2022, r/gaming was the fourth most-subscribed to community worldwide on Reddit, with 30.9 million subscribers. r/eldenring secured the eighth spot in 2022 as the most-viewed subreddit across the entire platform. Sports is a growing category. The Sports category accumulated 13.6 billion views throughout 2022, representing a 23% year-over-year increase. r/formula1 experienced an 84% year-over-year surge in views, propelling it from the 26th most-viewed subreddit on the platform to the 13th spot. According to a 2022 study by Pew Research, 14% of U.S. teens use Reddit. Teenage boys are more likely to use platforms such as YouTube, Twitch, and Reddit in comparison to teenage girls. In 2011, Reddit surpassed 1 billion page views per month. The average time spent on the website was 15 minutes and 40 seconds. Reddit nearly doubled its user base in 2014. As of 2019, Reddit had 430 million monthly users. Reddit statistics from April 2023 show Reddit had a monthly visitor count of 1.7 billion. The average visit duration in April 2023 was 8 minutes and 36 seconds. Data from Statista shows Reddit’s monthly user count steadily grew between the years of 2012-2021. Reddit’s user base grew from 35 million to 174 million during Yishan Wong’s tenure. In 2020, the platform had 52 million daily active users. By May 2023, there were more than 57 million daily active users. The number of posts and comments on Reddit are growing – by the billions. In 2020, there were 303.4 million posts, 2 billion comments, and 49.2 billion upvotes. According to Reddit data from 2022, there were a combined total of 8,332,777,872 posts, comments, PMs, and chats on the platform. As of May 2023, there were a combined total of 13 billion posts and comments on the platform. Redditors like custom avatars. In July 2022, Reddit released a collection of custom avatars designed by artists. By the end of the year, users generated over 5 million avatars. People are directly and organically landing on Reddit. 50% of Reddit visitors find the website via direct search, 47.70% land on Reddit via organic search results, less than 0.1% find Reddit because of paid ads. As of April 2023, ‘reddit’ was the top keyword driving traffic to the site, with a volume of 21,440,009. Reddit ranks #19 globally and #12 in the United States for the amount of traffic coming to the site. A 2021 study found the top 3 reasons people visit Reddit were: Redditors trust their platform peers. 2021 Reddit data reveals 22% of Reddit’s users are likely to be directly searching for content rather than passively scrolling. In 2021, 47% of Reddit’s user base found the platform’s ads relevant. 2021 survey data indicates 16% of surveyees said they are more likely to research a product after viewing a Reddit ad, while 12% say ads influenced a purchase. 13% of Redditors agree the platform makes it easy to connect with like-minded users when considering a purchase. 2021 data shows 90% of US Redditors are more likely to trust peer reviews over other forms of marketing. Referral websites play a role in Reddit traffic. The top referral websites sending traffic to Reddit as of April 2023 are Github (3.25%), inoreader.com (2.46%), and socialmediagirls.com (2.19%). The primary sources of social media traffic to reddit.com are YouTube (50.37%), Twitter (19.23%), and Facebook (11.78%) Reddit continues to grow its headcount. As of May 2023, Reddit has nearly 3,000 employees. Reddit data on LinkedIn reveals the majority of its employees live in the United States. The latest Reddit stats show a Click-Through Rate (CTR) of 0.5%. Reddit’s Cost Per Click (CPC) is $0.4. Reddit’s Cost Per Mille (CPM) is $0.7. In efforts to grow Reddit’s advertising business, the platform has partnered with three agencies – Horizon Media, PMG, and WPromote – in 2023 as a part of the Independent Agency Program. Reddit renewed their partnership with Tinuiti in 2023. The majority of Reddit’s user base adhere to the platform’s rules. Over 96% of the content shared on Reddit in 2022 adhered to Reddit’s Content Policy and individual community rules. Approximately 4% of the platform’s content was removed by moderators or admins for violating community rules or the Content Policy. The majority of admin removals (79.6%) were attributed to spam-related activities such as karma farming and scams. Increased content and subreddit removals were observed across various categories due to evolving policies and enhanced enforcement capabilities. Reddit witnessed higher volumes of global legal requests in 2022. In Reddit’s 2022 Transparency Report, the platform announced plans to report biannually to provide more frequent updates on platform metrics and transparency. Twitter, like Reddit, is a social networking platform where users can engage in public discussions and share user-generated content. Compared to Reddit’s 1.7 billion website visits in April 2023, Twitter saw 6.4 billion visits. The latest data from Similarweb reveals more time is spent on Twitter vs Reddit per visit. Twitter visitors are more likely to view 10 pages per visit versus Reddit’s 6.17 pages. Women are more likely to use Twitter over Reddit. Reddit is more popular for those aged 18-24 with the age group making up 30.76% of its user base versus Twitter’s 25.87%. A 2020 survey found Reddit to be the 4th most trusted website. Twitter was ranked 7th. Facebook ranked last at #9. 51% of Gen Z respondents said that they were attracted to the ‘realness’ and user-driven content on reddit. Facebook and Reddit share similarities as popular online platforms where users can engage with communities, share content, and connect with others. Compared to Reddit’s 1.7 billion website visits in April 2023, Facebook saw 16.8 billion visits. The latest data from Similarweb reveals more time is spent on Facebook vs Reddit per visit. Facebook visitors are more likely to view 8.41 pages per visit versus Reddit’s 6.17 pages. People between the ages of 18-24 are more likely to use Reddit over Facebook. People who use Reddit are likely to use other social media apps. According to a Q4 2022 survey, 0.1% of Redditors only use Reddit, or are unique to the platform. 72% of Redditors also use Twitter and 78.6% of Redditors frequent Facebook. Unlike some of Reddit’s competitors, the platform’s usage has been rising since its founding in 2005.Reddit Statistics Highlights
Reddit Revenue Data
Year Revenue from Premium Subscriptions ($) 2018 $6,610,000 2019 $8,600,000 2020 $12,380,000 2021 $17,210,000 
Reddit Investment Data
Reddit Timeline & History
Reddit Product Statistics
Subreddits
Subreddit Number of Subscribers /r/funny 49,247,219 /r/AskReddit 40,948,969 /r/Gaming 36,933,594 /r/aww 33,964,063 /r/Music 32,238,651 User Accounts
Upvoting and Downvoting
Posts with the Most Upvotes in 2022 Number of Upvotes r/place: Full screenshot of r/place 2022 434,300 r/interestingasfuck: In 1996 Ukraine handed over nuclear weapons to Russia “in exchange for a guarantee never to be threatened or invaded 403,500 r/mademesmile: he finally got his acorn 379,800 r/aww: Man stops to rescue kitten, gets ambushed by platoon 357,200 r/place: Place has ended 353,700 Reddit Premium
Reddit Mobile Apps
Reddit Demographics Data
Country % of Traffic on Site United States 47.07 United Kingdom 7.30 Canada 7.03 Australia 4.12 Germany 3.30 Others 31.18 Age % of User Base 18-24 30.76 25-34 31.35 35-44 16.66 45-54 10.77 55-64+ 6.52 65+ 3.95 
Most Viewed Fashion Subreddits in 2022 Men Women Subreddit YoY % Increase in 2022 r/formula1 84 r/nfl 24 r/baseball 23 r/nba 14 r/soccer 7 Reddit Business Data
Year Number of Monthly Active Users 2012 46 million 2013 90 million 2014 174 million 2015 199 million 2017 250 million 2018 330 million 2019 430 million 2020 619 million 2021 861 million 
Legal Requests YoY % Increase in 2022 Copyright Notices 43 Legal Removal Requests from Government and Law Enforcement Agencies 51 Legal Requests for Account Information 61 Trademark Notices 95 Reddit Competitor Statistics
Company Male to Female % Ratio Reddit Twitter 
Company Male to Female % Ratio Reddit Facebook 
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