Alaina Brandenburger

You’ve always wanted to start a business that lets you follow your passion. Why not use your passions and business…

Many nonprofit organizations need to fundraise constantly, and yours is probably no different. You likely do at least one big…

While ecommerce websites give customers the convenience of shopping on their own schedule, a website can’t replicate the physical retail…

Implementing the blue ocean strategy within your business is a proven way to keep it profitable by reducing competition. Even…

Your website is a critical component of your digital marketing strategy. It often serves as the customer’s introduction to your…

Setting up an online store for your business is easier than ever thanks to user-friendly software like Shopify. This Canadian-based…

A key component of your digital marketing strategy is search engine optimization (SEO). You’re already using keywords in your website…

Conducting market research is a core component of any effective marketing strategy. It not only serves as a cornerstone of…

Elevator pitch examples are commonplace in the entrepreneurial world, underlining the epitome of what it takes to win the heart…

When you created your business website, you probably wrote your copy based on SEO guidelines to help people discover you…

Social media marketing makes people think of well-known platforms including Facebook, LinkedIn, Instagram, and Pinterest. Lesser-known platforms like Reddit are…

Today’s nonprofit organizations operate in a competitive world. Executing their mission while keeping the company afloat often takes more than…

Fundraising is a core function within nonprofits. The hard part is getting your organization noticed. Nonprofit video content can be…

In any business setting, networking is one of the best business tools to develop. It connects you with people who…