Alan Draper

Should your agency avoid startup clients? Probably. Many agency owners like working with startups, because startups are usually fun, magnetic,…

Communication and trust are key parts of teamwork. When communication fails, working together becomes nearly impossible. Trust is even more…

A few days ago I wrote a post entitled Do You Take Time Management in Business Seriously? It, to me,…

Brexit – the decision of the UK to leave the European Union – was supposed to have deeply negative impacts…

It's almost the year 2020, and with a new year comes a vast change in business practices, software, and skills.…

It’s 2024, so you know by now how important it is to have a web analytical measurement strategy in place.…

The rise of the AI bots may sound like a sci-fi horror scenario, but in reality, the growing industry of…

With 326 million users on Twitter each month, it continues to be a strong marketing tool for businesses and brands…

Bad data can cost your business dearly. Keeping your data clean is critical. Only 29% of companies believe that their…

Social media is an invaluable tool that businesses use every day to reach their target demographics in order to increase…

We all know what it’s like to send a qualified prospect our highest converting sales pitch, only to receive total…

A recent exposé in the Wall Street Journal told the story of Engineer.ai, a company that duped investors and customers…

In ecommerce, we know that people abandon for a variety of reasons. Some consumers become distracted, some are chronic window…

After starting her first ice cream shop, Chelsea Green quickly realized that she needed to do something to set herself…

In marketing (as in life) many of us tend to have an all-or-nothing approach. We go ALL IN on something…