Mean Girls introduced the world to some of the most well-known movie characters ever. Regina George, Cady Heron, Gretchen Weiners,…
Business Articles
Latest Articles By Alan Draper
Has a marketing "expert" told you plain-text emails hit the inbox more often than HTML emails? Or that plain-text emails…
Alan Draper November 5, 2019
Business Articles
In construction, it’s impossible to erect a building if you don’t have one critical document — a blueprint. Steel frames,…
Alan Draper November 5, 2019
Sales Management
If you’re starting a new event planning business, once you’ve set the foundations, you have your next challenge: getting a…
Alan Draper November 5, 2019
Marketing
Look. It’s not you. It’s us. We just can’t make time for you anymore. It’s not that we don’t enjoy…
Alan Draper November 3, 2019
Social Media
Whether it’s Elon Musk making dark predictions about AI, or Hollywood adding another chapter to the Terminator franchise, the idea…
Alan Draper November 1, 2019
Digital Marketing
“People don’t buy for logical reasons. They buy for emotional reasons.”—Zig Ziglar Marketers have really run with this idea in…
Alan Draper November 1, 2019
Sales Management
Though LinkedIn is seen as the one above all for generating B2B leads, the fact remains that over 43% of…
Alan Draper November 1, 2019
Social Media
Imagine you’re playing football with the ball on your own 10-yard line. Since you have a lot of ground to…
Alan Draper October 31, 2019
Sales Management
If your company is a small business with big goals, you understand that competing with larger companies can be tough.…
Alan Draper October 31, 2019
Small Business
Last week, The Atlantic published an article about the collapse of the “not-tech bubble”. They mention unicorn companies like Uber,…
Alan Draper October 30, 2019
Business Articles
Content marketing is one of the most effective marketing methods out there, with lower up-front costs and deeper long-term benefits…
Alan Draper October 30, 2019
Content Marketing
Freelance work has gained popularity in recent times as a way to earn a steady income compared to traditional jobs.…
Alan Draper October 30, 2019
Strategy
The AWS reserved instance (AWS RI) offerings got a recent upgrade with the release of a “queue” function. This means…
Alan Draper October 29, 2019
Cloud Computing
November is probably the perfect time for you to reach out to your customers, whether they’re prospective customers, current customers…
Alan Draper October 28, 2019
Marketing
What makes an effective UI design? A skillful designer, the right combination of design elements, or the tool used to…
Alan Draper October 28, 2019
Mobile & Apps