Alejandra Zilak, Author at Business2Community

Alejandra Zilak

Contributor
19 Articles

Latest Articles By Alejandra Zilak

What is Experiential Marketing? (And How to Incorporate It Into Marketing Emails)

Once upon a time, in a galaxy far away, marketing entailed promoting your business in a TV commercial or magazine…

Alejandra Zilak
January 18, 2022
Email Marketing

The 9 Best HubSpot Email Marketing Tools That Help Support Best Practices and Drive Results

How many marketing emails are currently in your inbox? And how many times have you interacted with a business because…

Alejandra Zilak
January 18, 2022
Email Marketing

Custom Website Design vs Template: Pros and Cons + How to Decide Which One Fits Your Business

Your website is an integral part of your business. Not only does it provide information about what you do, why…

Alejandra Zilak
January 12, 2022
Business Articles

9 Benefits of Email Marketing: How It Can Help You Grow Your Business

When it comes to marketing your business, it’s good to get creative. You redesign your website, come up with great…

Alejandra Zilak
December 25, 2021
Email Marketing

How to Develop an Email Marketing Strategy That Drives Sales (+ Examples)

Email marketing. Everyone’s doing it. You receive them every day. You may even have an inbox exclusively designated for that…

Alejandra Zilak
December 21, 2021
Email Marketing

Email Marketing: A Complete Guide to Increasing Lead Generation and Conversion Rates

When it comes to marketing, there are a myriad ways to reach your audience. Traditional forms of TV and radio…

Alejandra Zilak
December 16, 2021
Email Marketing

How to Connect With Customers Through Emotional Branding (+ Examples)

No matter how much of a stoic you may try to be, guaranteed, there’s something that tugs at your heartstrings.…

Alejandra Zilak
October 28, 2021
Branding

How to Create and Fine-Tune Your Brand Identity to Grow Your Business (+ Exercises & Templates)

Without reaching out to Google for an answer, what’s your definition of brand identity? There are many ways to come…

Alejandra Zilak
October 18, 2021
Branding

Brand Awareness: How Consumer Recognition Leads to Customer Loyalty

Starting and running a business is hard work. You want to focus on the products or services you offer, but…

Alejandra Zilak
October 14, 2021
Loyalty Marketing

9 Ways to Drive More Leads Using HubSpot Marketing Hub (+ Case Studies)

In the world of marketing, there are a lot of buzzwords that get people excited. Prospects. Leads. Conversions. They are…

Alejandra Zilak
September 28, 2021
Marketing Automation

9 Marketing Metrics You Need to Track to Drive Inbound Results

We live in an age where it’s become common practice to track everything — your sleep, your steps, your macros.…

Alejandra Zilak
September 24, 2021
Inbound Marketing

How to Develop a Content Strategy to Drive Revenue (+ Examples)

How much do you know about content marketing? While some people are masters of the craft, others believe in the…

Alejandra Zilak
September 18, 2021
Content Marketing

How To Plan Your Customer Knowledge Base Using HubSpot’s Knowledge Base Software

What do you do when you have a question? Chances are you often look up the answer on Google. Or…

Alejandra Zilak
August 31, 2021
Marketing Automation

9 Customer Service KPI Metrics You Should Measure to Boost Retention

Once upon a time, people would buy goods or services they needed and go on about their day. Leaving reviews…

Alejandra Zilak
August 2, 2021
Customer Experience

Agile Marketing and Scrum: 5 Steps to Start Driving Results More Efficiently

Do you remember when writing letters was a thing? You’d get a pen and paper and tell a story or…

Alejandra Zilak
July 7, 2021
Marketing

8 Ways to Get More Customer Testimonials (+ How to Use Them To Boost Sales)

Let’s face it — everyone loves getting a good customer testimonial. At the end of the day, when you start…

Alejandra Zilak
July 6, 2021
Customer Experience

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