Alon is a Tel Aviv-based Cheif Marketing Officer who supports b2b tech startups in capturing customers’ (and VCs’) attention through marketing based on data-driven storytelling.
According to the World Economic Forum, by 2025, 463 exabytes of data will be created each day worldwide. For marketers,…
2020 was not just the year of the COVID pandemic; it was also the year of eCommerce. In April 2020,…
Personalization-focused marketing trends like voice search augmented reality (AR), and direct to consumer (D2C) sales from social media are becoming…
Covid-19 continues to rule the economic landscape forcing many companies to rethink and reinvent their marketing strategy. Research shows that…
COVID-19 has taken a significant toll on economies around the world. However, eCommerce is thriving as consumers are still wary…
Direct-to-Consumer sales or D2C sales is a business model that refers to the transfer of goods right from the manufacturer…
Amazon, and to a lesser extent, eBay, Walmart, and other major eCommerce platforms are increasingly determining consumer habits. It may…
E-commerce has become an inseparable part of the business world. Especially now, with almost everyone locked indoors and with the…
As more retailers re-open and competition increases for tighter purse strings amidst COVID-19, brands need to pay close attention to…
The coronavirus pandemic has forced people to stay at home and practice social distancing. People have also started avoiding physical…