Ashley Poynter, Author at Business2Community

Ashley Poynter

Contributor
5 Articles

Ashley Poynter, Chief Storyteller at Content Rewired, has been telling tales (the good kind) for the past fifteen years. As a trained journalist, she was drawn to content marketing to help companies craft, produce and promote the most important stories about their brands, products and services. She’s worked with both B2C and B2B companies across a range of industries, including Payments, SaaS, FinTech, FinServ, Healthcare, Health & Wellness, Retail, IT and others. She’s worked as a Director of Strategy, Account Manager, Social Media Specialist, and Copywriter at agencies and industry organizations, with her eye ever on perfecting content marketing strategy.

Latest Articles By Ashley Poynter

A Look at 2021 Fintech Content Trends

The way B2B businesses engage in content marketing ebbs and flows. Last year was a unique circumstance, as life (and…

Ashley Poynter
June 16, 2021
Content Marketing

5 Steps to Successfully Launching a Fintech Blog

Fintech startups looking to get traction, gain awareness, and grow sales should consider launching a fintech blog. We’ve discussed the…

Ashley Poynter
July 22, 2020
Blogging

Improving the B2B Customer Experience with Interactive Content

B2B loves to rely on specific types of content to engage buyers: case studies, white papers, and blog posts. Yes,…

Ashley Poynter
June 18, 2020
Content Marketing

Storytelling vs. Content Marketing

Every story covers the basics I learned in J-school: who, what, where, when, why, and how. In business, that requires…

Ashley Poynter
June 13, 2020
Content Marketing

Empathy: The Missing Link in Fintech Marketing

I was once talking shop with a fellow content marketer when she said something that tickled my ears: “I can…

Ashley Poynter
June 10, 2020
Finance

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