Bob Apollo, Author at Business2Community

Bob Apollo

Contributor
3 Articles

Bob Apollo is CEO of Inflexion-Point Strategy Partners. He works with ambitious UK-based expansion-stage B2B companies to accelerate their revenue growth, helping them to design and implement repeatable, scalable and predictable sales and marketing processes that systematically identify, attract, engage, qualify and convert more of the right sort of prospects.

Prior to founding Inflexion-Point, Bob worked with and for high-growth B2B companies in C-Level sales and marketing leadership positions - many of which emerged as leaders in their chosen markets, including HP, XcelleNet, Sybase (now part of SAP), Aspective (now part of Vodafone), Sterling Commerce (now part of IBM), SCO and the Protege Group.

Bob speaks regularly at sales and marketing conferences, writes regularly on B2B sales and marketing issues at www.inflexion-point.com/blog, has been named a "Top 25 Sales Influencer" by OpenView labs, and is a featured contributor to Entrepreneur Country, CustomerThink, the Customer Collective and a range of other publications.

Latest Articles By Bob Apollo

Mutual Success Plans: A Collaborative Approach

I’ve written before about the persuasive power of a Mutual Success Plan in technology-based B2B sales, and I believe the…

Bob Apollo
September 18, 2020
Strategy

Reprioritizing Your Target Accounts

Having a clearly defined and actively worked new business target account list is a key strategy for anyone who is…

Bob Apollo
April 30, 2020
Sales Management

Getting the Right People on Your Sales Bus

In his widely acclaimed Good to Great, Jim Collins shows that lastingly great organisations pay particular attention to not only…

Bob Apollo
February 17, 2020
Sales Management

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