So, here’s the thing: your eCommerce attribution modeling strategy is probably costing you sales. Why? There is a significant chance…
Latest Articles By Connor Brooke
Amazon DSP is a demand-side platform that allows advertisers to automatically buy display and video ads. It was previously called…
Email marketers know the best distribution lists you can have are the ones grown organically, with a huge source being…
How well do you communicate your value to your ideal client? What is needed to create a powerful marketing message…
Is your website optimized for mobile? If the answer is no, you’re in for a rude awakening. It bears a…
Shortly after the success of The Cat in the Hat—a best-selling book limited to a 225-word vocabulary—Theodor Seuss Geisel (also…
Outsourcing is not a new concept. It has been around for centuries. It started with companies outsourcing their manufacturing to…
As Black Friday approaches, it’s expected to be bigger and better than 2018, which pulled in a record $6.22 billion…
In case you missed it, there’s a case going before the Supreme Court in June that could affect us all.…
Now is the best time of year to get together as a company and celebrate the season of joy. As…
When I say the term hacker, most people immediately picture an anti-social, loner, squirreled away in some dark basement, deploying…
Hosting a webinar can ensure effective lead generation for your business. However, creating a successful webinar involves not only solid…
If you run an online business with a higher risk of chargebacks and want to process credit card transactions, you…
Monitoring Google’s algorithm updates is a constant task—especially since Google doesn’t always clarify the reasons behind the regular changes in…
The gig economy is at its peak with no plans of slowing down. By 2021, gig workers - freelance, independent,…
Black Friday and Cyber Monday are the most loved time among digital marketers for online shopping. Everyone is waiting for…