Dale Keipert

Buyers now dictate the buying process. This isn’t new information. But what does it mean for today’s sales and marketing…

We often hear that this is the new normal. This year has certainly brought a lot of change, and some…

Change Agent: A change agent is a person inside of a company or organization that helps that company or organization…

Question number one that you’re probably having is “should I continue my marketing plans, in this environment.” Based on the…

For a b2b marketer engagement is the metric of choice for determining the value of a campaign but what, exactly…

B2B lead generation is the life-blood of any b2b company. But a lot has changed over the last couple of…

It’s no secret that consumer behaviors have changed dramatically over the past 3 months. But, as a marketer or business…

Over these past couple of months, your customer behaviors have dramatically changed, and the predictions are that your customers won’t…

The current situation with the economy is well documented, and theories on how we got here abound. My objective with…

It’s been some time since we first learned about Google’s choice to move to Mobile-First Indexing. Since that initial announcement,…

Gone are the days when the number of unique visitors to your website was the most important metric to follow.…

As of June of last year, a majority of search results receive 0 clicks! This coming from search expert Rand…