Customer acquisition; the practice of bringing in new customers/clients that fit the ideal customer profile (ICP) for your company. A…
Customer Experience
Latest Articles By Dale Keipert
It's Friday night, it's been one of those weeks! You're determined to shake it off for the weekend so you…
Dale Keipert December 2, 2021
SEO
Customer acquisition cost (also known as CAC) is, as the name implies, the cost a business incurs in its attempts…
Dale Keipert November 3, 2021
Strategy
Is your marketing goal really lead generation? Or, is your goal to get more customers? There is a difference, and…
Dale Keipert October 12, 2021
Strategy
Search intent (also referred to as user intent) is a critical component of SEO. In fact many people will say…
Dale Keipert August 13, 2021
SEO
“Search ranking is no longer something that you have to worry about”. Yup, that’s the title of an article that…
Dale Keipert June 21, 2021
SEO
We’ve been designing and developing websites for over 20 years and there’s one thing that remains constant and that one…
Dale Keipert May 28, 2021
Business Articles
No matter how hard I try, I always put thing off until my back is up against a wall and…
Dale Keipert May 17, 2021
SEO
B2B marketing is tough! As you know, there are countless ways to market your products and solutions and you’ve probably…
Dale Keipert April 24, 2021
Content Marketing
One of the greatest advantages that digital marketing provides is the marketing data that demonstrates ROI (or lack of ROI)…
Dale Keipert April 14, 2021
Marketing
30 Second Summary Deliverability: They can only open it if they get it Purchased Lists: In a word, DON’T! Opt-In:…
Dale Keipert March 15, 2021
Email Marketing
30 Second Summary Google My Business is often overlooked as a powerful tool to grow business Use Google My Business…
Dale Keipert February 14, 2021
Online Marketing
Google’s been telling us for a while that they’re looking at the user experience as an ever-increasing metric for search…
Dale Keipert February 1, 2021
SEO
30 Second Summary A website redesign project must begin with SMART goals Create a baseline of your current site so…
Dale Keipert January 21, 2021
Business Articles
At no point in recent memory has marketing played such a critical role in a company’s survival, then it does…
Dale Keipert January 18, 2021
Marketing
Without Trust There Is No Loyalty Building trust online with your customers will never be more important than right now.…
Dale Keipert January 12, 2021
Strategy