Marketing strategy in the luxury business is constructed around the dream value, the personal-targeting-positioning model and 7 pillars that most…
Ecommerce
Latest Articles By David Swift
The ideal way to lower return rates. With the rise of online shopping, retailers face an unwanted issue: returns. While…
David Swift May 15, 2021
Ecommerce
What is predictive content personalisation? The amount of content users now create and interact with has grown exponentially, and the…
David Swift May 12, 2021
Content Marketing
Essential B2C marketing implementations. Technology and regulatory changes will require preparation. We asked marketing experts how they plan to tackle…
David Swift May 11, 2021
Consumer Marketing
The definitive guide to reducing bounce rate. Accepting that your site has a high bounce rate is a little like…
David Swift May 10, 2021
Ecommerce