Debra Murphy, Author at Business2Community

Debra Murphy

Contributor
20 Articles

Debra Murphy, president of Masterful Marketing, partners with small business owners as a marketing coach and trusted advisor to help them leverage inbound marketing – a combination of search, social and content marketing – to build brand visibility within their target market. Her coaching services cater to the small business owner who needs expert guidance while maintaining a modest budget. Masterful Marketing services are designed specifically for the small service-based business owner and entrepreneur who wants to invest in the success of their business but doesn’t have the time or resources to go it alone. Take control of your marketing for long term success and discover how you can use inbound marketing strategies to effectively propel your visibility and help your small business succeed quickly and cost-effectively

Latest Articles By Debra Murphy

SEO Keyword Research – 10 Mistakes to Avoid

Keyword research is important to SEO and many types of marketing campaigns. So, before you launch a marketing campaign, spend…

Debra Murphy
December 31, 2021
SEO

Building a Successful Influencer Marketing Strategy

Social media influencers are a relatively recent trend. From their beginnings exploring beginner photo editing tutorials to amassing millions of…

Debra Murphy
December 17, 2021
Marketing

Why Is Pay-Per-Click Marketing Important? 5 Convincing Reasons

Knowing how Pay-Per-Click (PPC) marketing works provides you with the same array of tactics that giants like Amazon, Airbnb, and…

Debra Murphy
November 23, 2021
Online Marketing

Importance of Content Marketing for Small Businesses

The importance of content marketing to your small business marketing strategy cannot be understated. Content marketing in conjunction with SEO…

Debra Murphy
November 11, 2021
Small Business

How Small Businesses Can Leverage the Power of Social Media Marketing

One of the smartest ways for small businesses to advertise is through social media marketing. It allows them to do…

Debra Murphy
October 17, 2021
Small Business

Create an Effective SEO Content Strategy

If content marketing is a key strategy for your business, then making sure your content is easy to find should…

Debra Murphy
October 4, 2021
Content Marketing

6 Reasons Why Chatbots Are the Future of Marketing

The business world has changed in several ways in recent years. Marketing is one of the aspects that has changed…

Debra Murphy
September 8, 2021
Marketing

Tips To Further Improve Your LinkedIn Presence for Professional Branding

The year 2020 changed how people view LinkedIn as a business and a platform. It used to be seen as…

Debra Murphy
June 18, 2021
LinkedIn

How to Write SEO-Friendly Content for More Visibility

With the vast amount of content being published daily, your content needs to be strategically written to help your business…

Debra Murphy
May 6, 2021
Content Marketing

10 Practical Content Marketing Tips for Small Businesses

Content has become a big part of every small business marketing plan. Most online marketing strategies rely on content because…

Debra Murphy
April 2, 2021
Content Marketing

Brand Positioning Statement – Foundation for Your Marketing Strategy

What can small businesses do to stand out in a crowd? The market has become extremely noisy. Getting your ideal…

Debra Murphy
January 14, 2021
Marketing

Service Bundling Strategy – 7 Benefits for Your Small Business

A service bundling strategy is a marketing tactic that involves offering multiple, complementary services as a package for a single…

Debra Murphy
December 27, 2020
Small Business

8 Steps to an Effective Content Strategy

With so much content being published daily, you need to take a strategic approach when it comes to creating content…

Debra Murphy
November 10, 2020
Content Marketing

Marketing is an Investment in Your Business, Not an Expense

Any business owner that feels marketing is an expense and not an investment is probably going to have a difficult…

Debra Murphy
September 2, 2020
Marketing

LinkedIn Video Marketing: Secret Weapon to Get More Clients

If your business is using social media and content marketing to drive traffic and lead generation, you might be overlooking…

Debra Murphy
August 26, 2020
LinkedIn

Business Focus – Key to Small Business Success

One of the toughest tasks for small business owners is deciding where to concentrate their efforts to grow their business.…

Debra Murphy
August 11, 2020
Small Business

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